Examples of our integrated dialogue approach – aligned to our stakeholders

In 2009, we again attended and organized a number of different events to promote direct exchanges. These ranged from employee workshops and customers trainings to round tables discussion and the participation in international initiatives. In many countries we engaged in an exchange of views with experts from the fields of politics, business and science. During 2009 Henkel took part in 77 sustainability events in 20 countries worldwide.

Internal Communication on Sustainability

For sustainability to be firmly embedded in Henkel’s DNA, each and every one of the company’s 50,000 employees must internalize the principles of sustainable development and act accordingly in their daily work. In our management systems, our vision, values, codes and standards are detailed in concrete work instructions. Modules on the subject of sustainability are a fixed part of basic and advanced training, of environmental protection weeks, orientation events and programs for new employees and apprentices. Workshops on specific themes – such as logistics, marketing, research and bioplastics – are intended not only to create a common basis of knowledge, but to ensure that the solutions generated take into account all aspects of sustainable development.

For example, the “Save energy” and “Save gasoline” campaigns communicated through the Henkel intranet are designed to encourage all employees to think about their own actions. Current developments are also covered in the employee newspaper, the intranet news and special newsletters. In 2009, we launched an internal sustainability blog with the objective of encouraging all employees to formulate and discuss their own contributions to the Henkel focal areas. In another initiative, a one-day sustainability workshop was organized in Düsseldorf for 100 trainees, who experienced at first hand how difficult it can be to hold the three dimensions of sustainability in equilibrium. A three-arm balance, with scales for society, environment and business, had to be balanced with the help of different materials.

Stakeholder	Theme
Customers and Consumers	International: The Schwarzkopf Academy is now present in more than 52 countries worldwide. Its training courses for hairdressers range from seminars on haircutting and styling techniques to management courses. In many countries, these complement the local educational system for hairdressing professionals.
	Central and Eastern Europe: In order to assure optimal and resource-conserving application of our building adhesives, Henkel establishes training centers for craftsmen. In Central and Eastern Europe, for example, Henkel Ceresit has already founded 60 training centers, which also supports the national professional education system.
	International: We have developed numerous tools to demonstrate the advantages of our innovations transparently to our customers. One of these is the Value Calculator, which enables customers to see the economic benefit they will gain by using our products. The Value Calculator is currently available for more than 30 brands, including Bonderite, TecTalis, Macroplast and Macromelt.
	International: The website www.about-cosmetics.com/de provides consumers with help regarding the proper and safe use of hair colorants.
	International: The website www.henkel321.com from Henkel WINTeQ and Ceretherm offers customers and consumers an easy way to calculate annual energy consumption of their home. It also demonstrates the savings potential that can be achieved e.g. through adequate façade insulation.
Analysts and Investors	Germany: Henkel actively seeks a dialogue with financial experts. For this reason employees of our CSR and Investor Relations departments participate in the working group "Deutsche Vereinigung für Finanzanalyse und Asset Management" (DVFA, German association for fiscal analyses and asset management) dealing with sustainable investments.
Politicians, government authorities and non-governmental organizations	Korea: Together with representatives from government, industry and science, the executive director of Henkel in Korea and China discussed best practice industry approaches to handling the global challenges of sustainable development at a Green Business Symposium in Seoul at the beginning of 2009.
	Germany: Henkel researchers are involved in the strategic steering committee of the German Environment Ministry’s Nano Commission, in which representatives from the scientific and business communities, government authorities, consumer organizations, and environmental groups exchange views on the opportunities and risks of nanotechnology.
	Denmark: Representatives from the Henkel business units joined the United Nations’ climate conference to discuss the significance of innovative sustainable consumption during the Copenhagen Business Day.
	International: At an event organized by the World Wide Fund for Nature (WWF) and the association of the oilseed processing industry in Germany (Verband der ölsaatenverarbeitenden Industrie – OVID), Dr. Roland Schröder and Christian-André Weinberger discussed the subject of sustainability and climate protection in certification systems, referring to examples such as the certification approach of the Round Table for Sustainable Palm Oil (RSPO). Also addressed was the question of how to quickly stimulate the current low level of demand for certified palm oil.
	USA: To promote the development of sustainable building methods and products, Henkel participates in international initiative such as the U.S. Green Building Council.
	Malaysia: Henkel supports the goals of the round Table for Sustainable Palm Oil (RSPO) to find adequate ways and means for the sustainable cultivation of Palm Oil. In the year 2009, Henkel took part in the seventh meeting of the RSPO (RT7) in Kuala Lumpur, Malaysia. As a visible sign of its engagement, Henkel became an official member of the RSPO in April 2008.
General public and local communities	Brazil: To raise awareness among employees, their families as well as neighbors with regard to environmental protection, health, and accident prevention, Henkel Brazil continues to organize their annual fashion show “From trash to luxury”. The show makes use of creative works of art to show what is disposed of each day and make people aware of recoverable materials.
	New Zealand: At our Auckland New Lynn site, Henkel employees collected production waste like plastics and cardboard for a “Trash to Fashion” event at schools to draw attention to the subject of recycling both among employees and schoolchildren.
	Germany: An increasingly important communications theme for Henkel is information about the resource-conserving use of our products. As in previous years, we produced brochures and had consumer information stands to accompany the nationwide “Sustainable Washing” day in Germany.
Scientists and Universities	USA: Since 2008, Henkel researchers have been cooperating with the Global Institute of Sustainability (GIOS) at Arizona State University in producing life cycle analyses for laundry detergents. The project will run for several years.
	Austria: Henkel top managers in Vienna, Austria, participated in a number of talks with scientists and economic experts. These discussions centered on the topic of establishing trust and security in economically difficult times
	Germany: Since April 2008, we have been participating in a “Product Carbon Footprint” pilot project. Together with partners in research, industry, the retail trade and non-governmental organizations we are working to advance the development of a reliable and internationally harmonized method of determining carbon footprints.
	India: Eco-Learn is an innovative education initiative launched by Henkel India in 2009. Eco-Learn intents to raise awareness for sustainability issues among students in high education. The objective is to provide the next generation of young managers with a solid understanding of eco-systems and tools like eco-costing, to understand the effect of management decisions on the environment.
	Brazil: In March 2009 Henkel participated in the ECOGERMA conference 2009. The event was attended by some 20,000 to 30,000 participants, including representatives from government authorities, industry and numerous schools from São Paulo region.
	Germany: In collaboration with the Universities of Rostock and Oldenburg in Germany, we initiated the project “Sustainable Cleaning for a clean environment”. Henkel employees developed extensive materials as a resource for teaching chemistry in schools. The following materials can be downloaded and used freely: