Social Partnerships – Corporate and Brand Engagement
The company supports long-term projects from all five areas of engagement: social needs, education and science, fitness and health, arts and culture, and the environment.
Example of brand engagement: Children are our future! Project Futurino
A good example of our brand engagement is the "Project Futurino”, which Persil has been running since 2007. This project improves opportunities for development and education for children and young people. The focus of “Project Futurino” is on projects which enable children to learn more about nature and to acquire a better awareness of the environment. The first “Futurino Project” initiative was launched in 2007 to mark the Persil centennial.
Since the start of the initiative Persil has sponsored 500 educational projects. More than 116,000 children in Germany have so far benefited from “Project Futurino”.
Example of brand engagement: Shaping Futures. New skills for a brighter future
Launched in November 2010, Shaping Futures is a worldwide social initiative that sees Schwarzkopf Professional partnering with leading non-profit organisation SOS Children’s villages. Groups of our volunteer hairdressers from different countries, travelled to SOS Children’s villages for 4 weeks to train disadvantaged youngsters, introducing them to our craft and showing how it could provide them with a potential livelihood. Discover what Shaping Futures is about.
Example of corporate engagement: the Hugo Henkel Award
The importance and benefits of science and technology are unquestionable. We must reinforce their position in society and particularly in schools by motivating more children and young people with enthusiasm for science.
Every second year Henkel in Düsseldorf, Germany, presents the Hugo Henkel Award. This award honors school-based concepts that aim to promote the teaching of science and technology in the Düsseldorf region as well as other Henkel locations in Germany.