Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world.
Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.
Senior Brand Manager Henkel Consumer Brands
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About this position
Bring your expertise. Shape the brands consumers love.
We are looking for a proactive and strategic Senior Brand Manager to drive the development of our Henkel Consumer Brands portfolio in Romania. In this role, you will translate global strategies into impactful local initiatives that grow market share, profitability, and brand equity. You will play a central part in delivering innovation excellence and shaping how our brands win in the local market.What you´ll do
- Lead and coordinate assigned brands or categories, working closely with cross‑functional teams (digital, trade marketing, sales, operations) and with regional stakeholders in Vienna/Düsseldorf.
- Adapt and implement new product launches and relaunches, from business case localization and internal alignment to trade presentations and consumer activation.
- Develop and execute local marketing strategies, building communication and promotional plans that drive brand growth.
- Analyze internal and external data (sales, market share, profitability, competition, shopper behavior) to identify growth opportunities and define corrective actions.
- Monitor competitive activity, pricing, and promotional dynamics to inform strategic decisions.
- Develop annual brand plans, activation calendars, and go-to-market strategies.
- Manage marketing investments and track ROI to ensure effective resource allocation.
- Create regular business performance reports and presentations for senior management.
- Conduct regular market visits to capture shopper and customer insights firsthand.
What makes you a good fit
- University degree in Business Administration, Economics, Marketing, or related field; Master’s degree is a plus.
- Minimum 6 years of experience in Brand Management, ideally within FMCG, with a proven track record of growing brands and delivering business results.
- Solid understanding of brand P&L, marketing mix and commercial drivers.
- Advanced analytical skills and ability to translate data into actionable business decisions.
- Strategic thinking combined with hands-on execution capability.
- Entrepreneurial mindset, with a proactive and solution-oriented approach.
- Strong stakeholder management and influencing skills in cross-functional environments.
- Strong ethics, attention to detail, and a positive attitude.
- Excellent communication and presentation skills in English, with the ability to engage senior stakeholders.
- Proficiency in MS Office (Excel, PowerPoint).
Some perks of joining Henkel
At Henkel, you will find:
- An international working environment with exposure to regional and global teams.
- An opportunity to shape local brand strategies within a leading consumer goods organization.
- Direct involvement in innovation processes, contributing with insights and market learnings to regional teams.
- The chance to drive local brand strategies, lead communication campaigns, and manage end‑to‑end product launches.
- Access to world-class marketing tools, capabilities and continuous development through trainings (functional and leadership).
- Possibility to experiment different carrer growth opportunities across functions and geographies.
- A wide range of employee benefits that support your growth and well‑being.
- A flexible hybrid working program that supports work-life balance.
At Henkel, we believe that diversity drives innovation. We welcome applicants of all genders, backgrounds, cultures, generations, sexual orientations, abilities, and experiences.
Join us and bring your uniqueness to our team.
JOB ID: 26092068
Job Locations: Romania, Bucuresti, Bucharest
Contact information for application-related questions: human.resources@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
About Henkel
FAQ
I am interested in several jobs. Can I apply for multiple positions at the same time?
Yes – simply fill out your profile in our online application system. Once your online profile is complete, you can apply for multiple positions.
The job offer is written in English – should I write my application in English as well?
Yes, please. As Henkel is an international company you will be working with colleagues from all over the world and English is our official company language. Generally, the ‘rule’ is: please write the application in the same language as the job ad.
Do I get feedback during the application process about the state of my application?
Each position that we have open with Henkel is unique, and finding the right candidate is important for both the hired candidate as well as for Henkel. We want to make sure that both the candidate and the company are a good fit for each other. We will provide feedback to the candidates throughout the entire process.
Can employees move between business areas and/or to a different country?
Yes, in fact it is an expectation within Henkel that our talent is flexible and mobile. This helps to support the company on a broad, global level.
Our “Triple Two” philosophy promotes this expectation, by allowing you to work in at least two different roles, in two different business areas and two different countries. The reason behind this philosophy is that we believe working in different roles, business units and functions is good for your personal development and improves your understanding of Henkel as a global company.
Here you will get further information on our training programs.
Whom do I contact if I have questions concerning my application?
Our recruiting team will help you with all requests regarding your application. Contact the team here.