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Marketing Manager - East Africa

1800038A, Kenya

Henkel´s Laundry & Home Care brands have been trusted by generations of families. To maintain the trusted quality it takes constant innovation, sound research, cutting-edge product development, smart marketing and sales. Above all, it takes people who share our passion and embrace change. What do you strive for?


The jobholder leads the marketing and brand management activities for Laundry & Homecare division in all East African markets for Henkel Kenya. He/ she is the guardian of the brands and categories profit and Loss statement. When it comes to project launches and coordination, he/she is responsible for leading local counterparts in functions and agencies to make sure projects are launched on time. He/ She translates the regional marketing plans to local plans relevant to East Africa Additional responsibilities will include providing support to the GM, creating business presentations, performing in depth market-analysis and monitoring industry trends and company news. Provide support to identify and assess strategic issues, facilitate strategic discussion, and manage strategic initiatives related to developing our L business in East Africa. Formulating volunteer projects and ensuring adherence to sustainability standards to enhance the competitive advantage of the business

What we offer

  •  Local Brand Strategy: Setting activation and marketing strategy for Persil LF (Powder and Gel), HF (Powder and Gel), Ata and import range (Renuzit, Purex, Pril).
  • Business Plan support: Clear identification of needed activities to be executed on every brand while making sure it boils down into the overarching country marketing plan.
  • This includes Design relevant consumer activation campaigns in association with regional marketing hub to achieve the assigned Brand KPIs with local agency.
  • Brand KPI Analysis: from Retail perspective: Value and Volume Market share. From Consumer perspective: brand health checks including Top of mind, awareness, and overall ATP measures.
  • Industry knowledge and representation: Responsible for gathering, analysing information about the marketplace, syndicated info, customer needs perspectives, expectations. He/ She is expected to represent the company in local forums including the local chemical authorities
  • Responsible for Brands' finances in terms of steering and influence.
  • Media plans: Develop Local media plans.
  • Innovation plans: Lead Innovation projects across the organization with multi-functional teams, pre/ post Go2.

Who we are looking for

  • People management
  • Excellent interpersonal and team working skills
  • Ability to coordinate efficiently between several functions, leading support functions in Uganda and Tanzania remotely.
  • Strong decision-making and problem analysis skills Market know-how
  • Strong analytical and quantitative skills
  • Strong planning and organizational skills Business acumen
  • Strong strategic mindset with excellent analytical skills and attention to detail
  • Good understanding of the Laundry and Home care business processes
  • Produce appropriate reports from business analysis Project management • Strong business reporting and project management skills
  • Logical reasoning skills • Define and develop business cases and proposals
  • Conduct feasibility studies Personal skills • Good organizational and multi-tasking skills, Highly collaborative • Ability to plan and work unsupervised • Enjoys working in a fast-paced environment with multiple projects, deadlines • A self-starter, highly motivated and resourceful with a strong bias towards action Miscellaneous (IT / languages) • Proficient PC skills SAP, MS Office (PowerPoint, Excel, Word) • Excellent written and verbal business proficiency in English, Swahili • Reading, abreast with market environment


Apply online if this sounds like your next challenge. Refer to the job ID mentioned above and get one step closer to starting your new job at Henkel.


Discover our winning culture: www.henkel.com/career