• Global | Change Website
  • Contact
  • Add to my collection
  • Share
Menu
Search

Shanghai, China

Regional Brand Manager - NPD

HENKEL IS FOR THOSE WHO STEP UP. DO YOU?

At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.

YOUR ROLE

    • NEW PRODUCTS DEVELOPMENT
    - Market intelligence: develops trend reports, shares insights regionally, supports the ideation process
    - Provides category expertise and identifies white spots
    - Executes assigned New Product Development projects including conceptualization, validations, development and implementation.
    - Steers projects according to Henkel’s innovation process together with functional teams (R&D, Packaging, NPI, Supply Chain, Purchasing, Legal, Agencies, Production etc.) to ensure on-time and on-budget launches.
     • LAUNCH PLANNING
     - Supports the Regional Playbook preparation, a document quarterly shared and aimed to ensure a 360 launch planning in the markets
    - Reviews local launch plans efficiency to drive awareness, consideration, conversion, education and purchase
    - Launch tracking: improves the launch tracking tools and coordinate with markets to optimize launch performance
    • BUSINESS PLANNING
    - Consolidates forecast and demand planning and shares with global teams
    - Analytics monitoring: prepares dashboards and monthly review to monitor KPIs (Brands/countries/categories)
    • COMMUNICATION
    - Supports in bridging markets with the global teams: cascading launch dossiers and marketing information and escalating market requests
    - Constantly communicates with markets and supports including best practices sharing

YOUR SKILLS

  • Master or Bachelor's degree in Marketing, MBA preferred
  • 5 years' experience in product development within MNC, min 1 year in Beauty industry is a must
  • Good English communication skill


JOB ID: 1800055N