United States, Stamford, CT, Laundry & Home Care

Associate Brand Manager, Snuggle base


At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.


The role of the Associate Brand Manager on Snuggle FFI is to impact decisions and support development and execution of brand marketing programs. The Associate Brand Manager will analyze the business performance and help shape brand direction by anticipating competition and market trends and translating consumer attitudes into actions. 

  • Contribute to achievement of P&L, top-line and bottom-line targets

  • Assist the Brand Manager in developing and conducting business analysis for business plan and marketing program justification

  • Develop and effectively execute all Marketing Plan programs, including consumer promotions, PR initiatives, media and interactive programs; Actively participate in creative development (i.e. develop creative brief, provide creative feedback)

  • Comprehensive Sales and Market Share reporting through pulling IRI data, analyzing results, and compiling key issues and indicated actions for ELT. Collaborate with Sales leadership in the development of customer facing communication and strategy

  • Manage SKU offering and inventories. Recommend SKU rationalization and optimization initiatives based on topline volume, bottom-line profitability, and supply/demand efficiencies

  • Lead small, medium, and large scale projects such as bonus packs, artwork re-designs, and new item innovations and drive projects forward to completion

  • Assist Brand Manager with major new product development initiatives, including identifying consumer insights, partnering with R&D, coordinating market research, developing package copy

  • Responsible for tracking monthly shipment/consumption and competitive activity; track and maintain budgeted financial targets for all marketing programs.


  • Bachelor’s Degree in related field; MBA preferred

  • 2-4 yrs of related experience in consumer products marketing or sales preferred

  • Demonstrated leadership ability; strong team orientation and interpersonal skills to work with people in diverse functional areas

  • Project Management experience; solid analytical skills; excellent written and oral communication skills; ability to balance multiple objectives and prioritize accordingly

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristics.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral. At Henkel’s request only, preferred vendors may be invited to refer talent for specific open positions. In these cases, a fully-executed agreement with Henkel must be in place and current.

JOB ID: 190009BP
Contract & Job type: Full Time, Regular
Contact information for application-related questions: 1-866-836-7067


Henkel’s application process

Learn all you need to know about your application at Henkel.

2:02 min.