United Kingdom, Hemel Hempstead, Adhesive Technologies

Senior Brand Manager

Henkel Consumer Adhesives holds leading market positions and offers high-quality branded solutions to a wide target group ranging from consumers to professionals. Sellotape, Pritt, Loctite and UniBond are just some of our iconic and innovative brands.

An opportunity has arisen within Consumer Adhesives for the role, Senior Brand Manager, reporting directly into the Head of Brand Marketing. This person will manage the brand development of the Sealant, Tiling, Reno/Deco, Tapes and Glues portfolio within the UK market, responsible for the brand strategy development as well as the execution of the annual marketing plan initiatives. This is an exciting leadership role that provides a unique opportunity to work within a highly motivated and passionate team with a strong desire to deliver results.

The key objectives include:

Brilliant Brand Management

Drive brand growth to outperform the market & further strengthen Henkel brands by understanding our competition very well & developing strategic initiatives such as new Product development launches and promotional campaigns cross-functionally

Lead key elements of brand planning, range management & marketing mix, ensuring that marketing initiatives are profitable, competitive and in line with the company overall growth plan.

Plan, develop/adapt & lead the implementation of communication activities, working with external agencies & the Global teams. Ensure consistency of messages throughout the different consumer touch points.

Translate brand and consumer insights using market data, consumer research into strategies and activities that drive long-term business success.

Core products & New products – Liaison with Global teams on a regular basis with regards to assigned brands and NPDs, regular communication with our Product Development team, identification of our end-consumer insights, careful strategic planning all to bring new products to the UK market and drive our growth agenda.

Lead the ongoing analysis and understanding of the brand performance in market, putting plans in place to maximise it and ensure targets are met. Evaluate the activities including tracking and brand metrics.

Project management to ensure successful launches, monitoring targets, leading cross-functional teams in the UK, ensuring insights are used and shared across the business to drive good decision making.

Day to day management of media, PR, and design agencies

Responsible for ensuring delivery of brand P&L’s and forecast commitments, including Marketing budget management.

Bring the brands to life internally.

Championing Team Collaboration

Lead & work with cross-functional team work to develop creative solutions and drive change to deliver increased consumer value across the marketing mix.

Championing the assignment brands to the Sales & category teams, supporting with sell-in presentations and support materials.Where appropriate accompanying them to buyer meetings.

Inspiring Leadership

Manage a team of 2 direct reports to deliver annual targets.

Create and foster a dynamic team environment.

Excel in cross-functional working with departments including Sales, Category, Business Controlling & Operations, Product Development and Global teams.

Qualifications, experience & qualities required:

Degree or equivalent level of education preferred

Able to demonstrate substantial experience in building brand plans & product marketing with a commercially oriented FMCG company

Experience with P&L responsibility, budget planning and management, strong understanding profitability levers.

Strong analytical skills including using consumer insights (EPOS, GfK, Mintel)

Strategic thinker with high level of commercial & business acumen

Demonstrated leadership skills (with previous people management experience) and potential to develop to more senior roles

Excellent interpersonal and collaborative skills with the ability to network and establish productive business relationships cross-functionally, inside, across and outside of the organisation.

Excellent communicator & influencer with strong presentation skills

Proficient IT skills and particularly Excel & PowerPoint

JOB ID: 20001290
Contract & Job type: Full Time, Regular
Contact information for application-related questions:


Henkel’s application process

Learn all you need to know about your application at Henkel.

2:02 min.