United States, Westlake, OH, Adhesive Technologies

Consumer Insight Manager


At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.


  • We are looking for a strategic consumer insights and data professional with experience in CPG or FMCG to serve as a key member of our Demand Creation team.
  • The primary assignment is deeply understanding key end user groups, along with producing actionable personas, consumer journeys and path to purchase for these groups. 
  • Our ideal candidate is gifted at wrangling complicated data sets, extracting actionable insights, and communicating them clearly and concisely to internal teams – in order to influence marketing activation, product development, customer service interactions and channel management activities. 
  • This position will also help lead digital media planning and management of our outside media agencies, so this position ideally includes experience with digital media strategy, best practices, metrics and planning. 
  • This role will interface with our global consumer insights team to help drive the infusion of end user insights into the organization


  • 3-5 years of experience in market research, consumer insights, and ideally, digital media 
  • Must have experience building personas, consumer journeys and path to purchase 
  • Highly analytical, data driven professional that is highly self motivated and a strong team player 
  • Ideally has knowledge of building materials industry, professional contractors, DIYers  
  • Nice to have: experience with digital media planning, related martech (DMP), user generated content platforms (such as Bazaarvoice), SEO and social media

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristics.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral. At Henkel’s request only, preferred vendors may be invited to refer talent for specific open positions. In these cases, a fully-executed agreement with Henkel must be in place and current.

JOB ID: 200000QO
Contract & Job type: Full Time, Regular
Contact information for application-related questions: 1-866-836-7067


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