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Germany, Düsseldorf, Beauty Care

Marketing Manager International Incubator (d/f/m)

HENKEL IS FOR THOSE WHO STEP UP. DO YOU?

At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.

YOUR ROLE

  • Craft new scalable business models in an agile and entrepreneurial environment, like working in a Start-up
  • Create new brand concepts and develop relevant consumer brand equities
  • Own and lead end-to-end process from concept phase to final product incl. go-to-market strategy, marketing mix, customer launch and media activation.
  • Focus on social media and influencer marketing and design appropriate strategy
  • Develop breakthrough innovation pipeline for Incubator and lead market entry into new categories and omnichannel sales channels
  • Establish Direct-to-Consumer business, drive performance marketing KPIs and optimize e-commerce consumer journey
  • Create relevant and effective communication strategies
  • Understand and drive essential market and consumer insights and KPIs
  • Lead and manage multifunctional teams and different sets of agencies towards one common goal
  • Fully embrace sustainability and digital first mindset in daily work


YOUR SKILLS

  • Bachelor or Master degree in Economics, digital Marketing or equivalent
  • At least 5 years Marketing, Digital Marketing or e-commerce experience
  • Experience in FMCG or luxury goods company (ideally multinational), digital/ecommerce company, start-up, direct to consumer driven company
  • Direct-to-consumer business experience or/and Customer Life Cycle Management highly appreciated
  • Proven brand and/or business builder with out of the box thinking and strong concept development skills
  • Ideally experience in e-commerce or digital marketing / performance Marketing, eCRM
  • Entrepreneurial spirit, ownership and strong leadership skills
  • Passion for changing the game and pushing boundaries
  • Good presentation skills (oral and written) and strong analytical skills
  • Fluent English, German is a plus


JOB ID: 200000HB
Contract & Job type: Full Time, Regular
Contact information for application-related questions: Recruitment-Germany@henkel.com
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