United States, Rocky Hill, CT, Adhesive Technologies

Content & SEO Strategy Manager


At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.


  • Own, shape and drive global B2B content strategy development for owned digital channels (website, social media, targeted activation) ensuring consistent content development that delivers value to the customer and for the business
  • Develop and lead search engine optimization strategy and processes
  • Assist in identifying global content partner(s) and manage content creation / production with stakeholders and experts
  • Ensure data-driven content strategy by defining a measurement framework & regularly extracting insights
  • Drive consistent improvement in content reuse and scalability across channels and countries by leveraging automation with content management systems (Web CMS, DAM, PIM, Sprinkler)
  • Serve as content subject matter expert in agile development team(s)
  • Drive the development of new ideas and concepts for messaging and storytelling across existing and emerging channels and technologies


  • Business, Marketing, or Communications degree plus expertise in content strategy, SEO, customer journeys, content performance measurement, and digital marketing activities & processes
  • Min 5 years of proven digital marketing or customer experience, ideally within large companies
  • Understanding of user experience (UX), information architecture and content structures, marketing automation, & paid media activation
  • Strong experience with content management systems (Adobe Experience Manager a plus)
  • Excellent persuasive communication and analytical skills to effectively explain and demonstrate digital content marketing effectiveness
  • Very good presentation and leaderships skills in order to drive large global transformational projects with the right sponsorship and buy-in
  • Creative problem-solving skills and great attention to detail
  • Very good business acumen, results driven person, self-motivating approach

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristics.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.  At Henkel’s request only, preferred vendors may be invited to refer talent for specific open positions. In these cases, a fully-executed agreement with Henkel must be in place and current.

All employees applying for an internal position must have a discussion with his/her manager about their interest in a job posting opportunity. The discussion will not preclude the employee from interviewing if their skills meet the job requirements.

JOB ID: 20002160
Contract & Job type: Full Time, Regular
Contact information for application-related questions: 1-866-836-7067


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