China, Shanghai, Beauty Care

Senior Digital Marketing Executive

Henkel 适于那些勇往直前的人。你是这样的人吗?



  • Digital plan and execution: on-time & on-quality delivery of digital activation
  • Understand TA (both of hairdresser and consumer) behavior and habits
  • To support Digital marketing manager to develop digital marketing plan FOR hair category, based on business requirements
  • To support Digital marketing manager to develop and execute best-in-class digital campaigns and ensure synergy with other activities
  • Measure and optimize digital activation to improve consumer experience and campaign performance through content management, quality control and new tools/ applications in digital innovation
  • Co-work with digital agency for daily communication and ensure each platform's content, bi-weekly monitoring and monthly review and learn for next step
  • Collaborate with commercial cross-function teams to support digital content and campaign/activation landing in online consumer ecosystem
  • Category management: certain category branding management and ad hoc PR event


  • Digital Marketing and PR event
  • Work closely with social agency to develop and oversee always-on social content (as key driver of social calendar) focusing on brand, core products and relevant trend topics
  • Collaborate with eCommerce & brand marketing team to make sure on-brand voice carried on eCommerce platform and eventually help drive e-commerce sales
  • Daily routine maintenance
JOB ID: 20002593
Contract & Job type: Full Time, Regular
Contact information for application-related questions:


Henkel’s application process

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