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Germany, Düsseldorf, Beauty Care

Activation Manager Gliss Kur & Nature Box (d/f/m)

HENKEL IS FOR THOSE WHO STEP UP. DO YOU?

At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.

YOUR ROLE

  • Develop and execute the marketing activation strategy on all relevant consumer touchpoints for the Beauty Care category & brand to reach the defined awareness and conversion objectives.
  • Ensure that all marketing, communication and digital initiatives converge towards developing consumer engagement and loyalty for the brand.
  • Define annual campaign calendar and create activation plans and always on measures for core portfolio, launches and promotions to ensure the right level of support for each, consistent with the global marketing & media strategy
  • Ownership of brand equity and functioning as contact person and gate keeper for the Brand CI / the visual identity of the brand on all touchpoints including POS
  • Update and optimize owned consumer touchpoints (e.g. website, social channels) and key e-retailer websites and plan and execute e-retail animations in close collaboration with the customer activation managers in the Key Account teams

  • Manage earned touchpoints, e.g. online testimonials (influencers) and ratings for the category & brand in line with the brand's digital strategy

  • Regularly monitor the development of the measures on their performance, highlight successes and derive learning experiences from failures

YOUR SKILLS

  • Master degree in Marketing, Economics, International Management or other relevant field
  • 3-5 years of experience in local brand and brand activation management preferably within the respective FMCG beauty category 
  • Profound knowledge of the special requirements of all paid, owned and earned touchpoints across the consumer journey like classical ATL touchpoints, digital touchpoints, PR, Influencer Marketing, Social Media, CRM & POS
  • Strong analytical skills, to use data to form strategy and raise ROI on activities
  • Strong creative skills and knowledge about all ATL & BTL communication tools
  • Fluent Germany language skills, English and other languages are advantageous 
JOB ID: 20000974
Contract & Job type: Full Time, Regular
Contact information for application-related questions: Recruitment-Germany@henkel.com
Germany_Brandbar_1460x142
 
 
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