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Germany, Düsseldorf, Laundry & Home Care

Global Market Research Consumer Insight Manager (d/f/m)

HENKEL IS FOR THOSE WHO STEP UP. DO YOU?

At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.

Consumers are at the center of everything we do at Laundry and Home Care. Understanding consumers unmet needs are essential for relevant and successful innovations. Now, we want to go one step further starting with global Megatrends, the driving forces for change in consumer’s behavior, and their corresponding trends as source for meaningful consumer insights. By selecting the strongest consumer insights for ideation, we will support building a strong innovation pipeline for the Laundry and Home Care business. For the new integrated Insightening process in Laundry and Home Care we are looking for the position of a GMR Consumer Insight Manager

YOUR ROLE

  • Global responsibility for the Insightening Process in Laundry- and Home Care – from Mega Trends to ready-to-test concepts
  • Independent steering of the complete process of idea development
  • Covering all areas of consumer insights research: insight exploration and ideation, insight writing, insight validation
  • Enabling long term trend detection by screening and evaluating new sources and tools for trends/ trend detection
  • Independent initiation and analysis of Social Media Listening, ethnographic studies and/or qualitative studies based on trends
  • Systematic training of the global organization on consumer insights

YOUR SKILLS

  • Master’s degree in economics or Market Research or another relevant field
  • Minimum 5 years of relevant work experience (Market Research Institute and/or Market Research in CPG industry)
  • Profound knowledge in Consumer Insights Market Research
  • Very structured and well-organized working style
  • Professional, empathic communication and presentation skills up to Board level
  • Profound project management skills
  • Very good MS office knowledge
  • Fluent English and German language skills, other languages are advantageous
JOB ID: 20003342
Contract & Job type: Full Time, Regular
Contact information for application-related questions: Recruitment-Germany@henkel.com
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