Menu
Search

Germany, Düsseldorf, Adhesive Technologies

Market & Customer Activation Manager EIMEA (d/f/m)

HENKEL IS FOR THOSE WHO STEP UP. DO YOU?

At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.

YOUR ROLE 

  • You are the regional Content Marketing Manager for Automotive Components for EIMEA approaching the Tier 1 suppliers and OEM´s E2E
  • You develop a regional marketing content strategy applying latest methodologies and sources according to the global market segment strategy
  • You follow digital customer journey mapping to engage customers in all channels
  • You steer Lead Management and Marketing Automation Process
  • You distribute and optimize branded content e.g. using data analytics and ROI Measurements
  • You push the Digital Transformation with leading digital programs and social selling (e.g. ABM, LinkedIn)

YOUR SKILLS 

  • Master of Science in Economics with Marketing / Digital main area or Engineering
  • Minimum 5 years of working experience in Marketing B2B, preferably in the automotive Industry
  • Strong understanding of the digital customer journey map with personalization of customer touchpoints and data-driven identification of key micro-moments
  • Fundamental Digital Competence and agile mindset in marketing
  • Setting clear digital media objectives anchored in Henkel’s overall marketing strategy and / or campaign strategy
  • Proficiency in the measurement of key KPIs
  • Fluent English language skills
JOB ID: 20003709
Contract & Job type: Full Time, Regular
Contact information for application-related questions: Recruitment-Germany@henkel.com
Germany_Brandbar_1460x142
 
 
  •  

Views:

Henkel’s application process

Learn all you need to know about your application at Henkel.

2:02 min.

904400