South Korea, Seoul-Mapo, Beauty Care

Brand Manager


At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.


  • Define and guide the brand strategy consistent with the international/APAC regional brand positioning and the country's priorities to contribute growth of the brand in South Korea.
  • Develop the strategic directions and execute annual marketing plans for the portfolio development ensuring that they support all customer and channel requirements
  • Take ownership of local NPD plans and create the right angle of attack to build integrated, engaging consumer brand experiences.
  • Lead and supervise the entire local development process and the respect of deadlines in compliance with global/regional NPD plans and procedures
  • Work closely with key stakeholders, especially Sales teams to influence, agree, develop and execute key launches and sales promotional activity
  • Oversee the briefing and management of all media, PR and creative/digital agencies to develop added value communication campaigns
  • Drive and champion the Digital Agenda within the team, sharing best-practice, adhering to international guidelines and ensuring that the brands are at the forefront of digital opportunities and South Korea is seen as a leading market.
  • Manage the brand marketing budget to maximize its return
  • Analyze brand financials, market data and competitor data thoroughly to build brand strategy, activity plans and initiatives based on the analysis


  •  Degree educated, or equivalent, ideally within Business Management or Marketing
  • Demonstrate success in and Management role within FMCG at least 4 years
  • Experience with P&L responsibility, budget planning and management, strong understanding profitability levers - Digital expertise, encompassing experience of e-Commerce platforms and social media
  • Excellent communication, negotiation and presenting skills
  • A strategic thinker, commercially astute, with good analytical and reporting skills
  • High propensity for collaboration and cross functional ways of working
JOB ID: 20004422
Contract & Job type: Full Time, Regular
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