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United Kingdom, Hemel Hempstead, Beauty Care

Social and Community Manager

HENKEL IS FOR THOSE WHO STEP UP. DO YOU?

At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.

An exciting opportunity has arisen for you to join us as Social and Community Manager. Sitting in the Digital team, you’ll be be the voice and ears of our beauty brands across prioritised digital platforms, helping to build communities and long-term equity for these brands.

Henkel is the parent company of many well-known Beauty brands in the Hair and body categories such as Live Colour, Color Expert, got2b and Schwarzkopf.

YOUR ROLE

Voice

  • Develop and maintain a distinct and credible tone of voice for our brands
  • Develop and lead branded conversations on social media, brand websites and eCommerce platforms, providing hair advice and inspiration
  • Respond to reviews and consumer questions where appropriate

Ears

  • Develop and implement social media listening strategies, analysing and reporting on consumer trends and competitor activity
  • Monitor social media platforms (including periodically outside of office hours), ensuring rapid response to urgent situations and where necessary the engagement of Beauty Retail crisis team

Strategy

  • Inform the development of communication strategy with insights arising from close engagement with B-R branded communities

Execution

  • Work closely with the eContent Lead to create and execute the Social Calendar aligning content, social output and wider brand campaigns

Measurement and reporting

  • Use social media analytics and listening tools to measure, analyse and report on performance to ensure optimisation of content
  • Provide regular reports to the team on social and content performance

Digital Innovation

  • Stay up to date with innovations on social media, keeping the Head of Digital and Brand Teams informed
  • Develop and maintain a strong professional network among eCommunity Managers in other Henkel Countries and global Digi Team, sharing insights and best practice
  • Continuously research and be on top of current social and beauty trends, as well as new platforms and formats

YOUR SKILLS

  • 2-3 years experience in a similar role
  • Working knowledge of the Adobe Creative Suite, Photoshop, Light Room, Illustrator, Premier, After Effects
  • High functional competency in community management, communications development and strategic marketing
  • Prior experience working ideally in beauty, fashion or personal care
  • Strong analytical skills and the ability to establish relevant KPIs and commercial goals
JOB ID: 20004869
Contract & Job type: Full Time, Regular
Contact information for application-related questions: RecruitmentUKIE@henkel.com
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