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United States, Stamford, CT, Laundry & Home Care

Senior Media and Integrated Marketing Manager

HENKEL IS FOR THOSE WHO STEP UP. DO YOU?

At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.

YOUR ROLE

·The Sr. Media & Integrated Marketing Manager (MIM) is responsible for overseeing the planning, execution and ongoing stewardship of all paid media strategies. They will engage with Agency partners to develop media recommendation, manage modeling efforts with the analytics team and execution of media plans.  The MIM is the internal subject matter expert to the brand organization and the champion of the media & integrated communications function and best practices across the media, and digital landscapes. This position reports to the Head of Media & Director of Digital Marketing (North America)

·Lead media objectives development, drive media strategy & media plan development with agency partner(s); make budget recommendations; coordinate timing and approval for financial commitments, challenge and oversee media buying and regular post buy analysis. Cooperation & reporting with Global media department.

·Take the brand challenges and communication goals and translate them into integrated marketing plans (commercialization). Bring all disciplines together in media agnostic communications planning process. Lead inter-agency planning and collaboration. 

·Lead Henkel paid media investment, data strategy, audience development and measurement

·Lead audience development & activation: audience Development - 1st, 2nd, 3rd party data; audience Segmentation and overlap management (including Reach/Frequency); audience collection, analysis, and activation (including DMP/CDP, DSP); audience analytics and insights from Media

·Manage partner direct relationships with Amazon, Facebook, Google, SpotX & DMP/CDP; Amazon media planning in partnership with Henkel ecommerce team

·Leads media agency relationship and works with the Director on advancing media product, prioritizing business needs, and day to day agency management

·Tracks and manages media performance in partnership across brand and business KPIs; oversee media agency and lead creative agency remuneration tracking and annual performance scorecard.

·Manage and direct competitive spending analyses for media and promotion across all categories; deliver competitive reports including SOA/SOM.

YOUR SKILLS

• BS Marketing or related field is required.MBA preferred. 10+ years of experience in media agency planning/buying department and/or CPG marketing with responsibility for media planning.

• Strong communication skills – written, verbal, presentation and interpersonal skills. • Strong leadership – ability to convince and influence brand management. Able to be decisive and comfortable with risk taking.

• Strong project management experience, including managing both internal and external resources. Experience in media plan development, promotion planning, couponing, social/digital activity and public relations.

• Comfortable with ambiguity and passionate about driving clarity by helping build organization for Henkel; strong analytical skills, challenging status quo and high energy level.

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristics.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.  At Henkel’s request only, preferred vendors may be invited to refer talent for specific open positions. In these cases, a fully-executed agreement with Henkel must be in place and current.

All employees applying for an internal position must have a discussion with his/her manager about their interest in a job posting opportunity. The discussion will not preclude the employee from interviewing if their skills meet the job requirements.

JOB ID: 20005180
Contract & Job type: Full Time, Regular
Contact information for application-related questions: 1-866-836-7067
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