Germany, Düsseldorf, Beauty Care

International Digital & Social Media Manager (d/f/m)


At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.


  • Plan, manage and execute the overall direction of assigned brand for global digital and social activities across markets in Beauty Care
  • Create an overarching digital touchpoint strategy and overlooking management of assigned social channels
  • Create, implement, and roll out attention grabbing social media content and hero campaigns
  • Conceptualize and implement digital & social media campaigns with agencies and other service providers while maintaining brand’ visual identity
  • Identify trending topics, generate, and maximize real-time materials including user generated, and influencer content
  • Organize editorial meetings with the brand, and key countries and develop engaging global content calendars for key social media (Instagram, Facebook, Pinterest, YouTube), based on 360° content marketing strategy
  • Coordinate processes regarding content upload and implementation through social media management tools
  • Create monthly social media KPI plus competitive reports


  • Successfully completed a Masters degree in Communication / Media Studies or a similar education in Social Media, Community Management or Online Marketing
  • A digital and communications professional with minimum 3 years of experience in digital marketing,preferably at an FMCG company, cosmetics retailer, cosmetic goods manufacturer, digital agency that has worked heavily with beauty, with a focus on social media and content creation
  • A true digital native who is deeply passionate on beauty brands, highly creative, can develop fresh ideas and translate them into inspiring digital content
  • An individual who can express a vision for beauty related topics and bring the digital landscape of Henkel Beauty Care to the next level
  • A highly collaborative team player who is flexible, reliable, highly organized and able to handle projects independently
  • In-depth understanding & experience working on key social media platforms such as Facebook, Instagram, Pinterest and social media management/publishing tools such as Sprinklr / Hootsuite
  • Has profound knowledge of Photoshop & InDesign, video editing tools & ad management software; Photography skills is an advantage.
  • Fluent English and German language skills
JOB ID: 20004983
Contract & Job type: Full Time, Regular
Contact information for application-related questions: