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Germany, Düsseldorf, Beauty Care

Influencer Marketing Manager International (d/f/m)

HENKEL IS FOR THOSE WHO STEP UP. DO YOU?

At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.

YOUR ROLE

  • Be a key person for all digital influencer relationships within Henkel Beauty Care
  • Drive influencer partnerships via creating, and conceptualizing influencer campaign & content briefings for brands like Schwarzkopf, got2b, Syoss, Naturebox, Fa, N.A.E. and Diadermine
  • Identify trending influencers, develop proposals based on qualitative and quantitative analysis, and archive all influencer details
  • Lead in approval of final negotiation costs, monitoring of all processes, contract preparations, legal onboarding, and alignment with Brands, Countries, supplier or purchasing department
  • Steer processes regarding content approvals and upload through influencer management tools
  • Create quarterly & yearly Influencer KPI & competitive reports, evaluation, derive and share learnings for continuous content mix optimization
  • Continuously improving strategic influencer marketing developments for overall Henkel Beauty Care, including project improvements, learnings, and way forward
  • Steer Influencer Marketing Strategies in more than 30 regions and countries, and provide support for the proper implementation of campaigns
  • Work in an international, and interdisciplinary team with diverse colleagues and exciting projects

YOUR SKILLS

  • Successfully completed a Master degree in Communication / Media Studies or a similar education in Social Media, or Online Marketing
  • A digital professional with 2-3 years of experience in influencer marketing, preferably at an influencer marketing agency; or retail /FMCG company with focus on influencer marketing responsibilities
  • A true digital native who is passionate, highly creative, can develop fresh ideas and translate them into inspiring digital content
  • An individual who can represent Henkel Beauty Care brands trustworthily and authentically across different external stakeholders
  • An individual who can express a vision for beauty related topics and bring the digital landscape of Henkel Beauty Care to the next level
  • A natural networker, fast thinker, solution oriented and creative in finding solutions
  • A highly collaborative team player who is flexible, reliable, highly organized and able to handle projects independently
  • Has in-depth understanding & experience working on key social media platforms such as Facebook, Instagram, Pinterest and social media management/publishing tools
  • Has profound knowledge of Photoshop & InDesign, photography skills is an advantage
  • Excellent communication skills in English. German and other languages are a plus
JOB ID: 20005031
Contract & Job type: Full Time, Regular
Contact information for application-related questions: Recruitment-Germany@henkel.com
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