Trade & Category Marketer


At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.


  • Development of channel specific POS in line with channel strategy.
  • Work closely with sales and merchandising team to optimize visibility of POS in store & improve in-store execution.
  • Develop & execute customer promotional plans.
  • Analyze & review regularly results of campaigns & promotions.
  • Develop channel merchandising strategy, including assortment, planograms, point of sale materials.
  • Support Sales in customer meeting preparations (e.g. ppt, samples).
  • Produce/support developing planogram proposals.
  • Coordinate, support and execute materials for trade shows.
  • Internal & external master data maintenance & update.
  • Collaboration with external suppliers and agencies.
  • Coordination with production plant & third parties (e.g. co-packers).
  • Support & execute customer merchandising plans according to channel merchandising strategy.
  • Develop best in class In-Store Activation strategy along with Brand Managers for new launches.
  • Develop yearly promotional plans on category level but also channel and customer level in line with brand guidelines, Sales feedback as well as shoppers' insights.
  • Maintain strong contacts with our external partners (POS, promotion and advertising agencies) to develop ad hoc material and trade marketing activities.
  • Analyze and evaluate the market data and monitor competition.
  • Lead and support Pre & post promotions evaluation followed by recommendation for improvements.
  • Develop tools delivering trainings for the sales team on product knowledge & shoppers' profiles.
  • Manage Trade Marketing budget& ensure cost policies are applied having in mind optimization between quality & price.
  • Present to top management proposed yearly promotional plans and In-Store Activation Strategies for approval.


  • 4-6 year’s work experience in FMCG environment.
  • Marketing / Business Bachelor’s degree is required.
  • Multitasking, flexible, customer-oriented and can-do attitude.
  • Strong project management skills.
  • Creative skills with interest for latest in-store innovations.
  • Analytical, strategic and logical skills and sense for facts and figures.

  • Motivation to work in an international environment.

  • Proficient user of MS Office Package.

JOB ID: 20005620
Contract & Job type: Full Time, Regular
Contact information for application-related questions:


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