CAN, Mississauga, Laundry & Home Care

Senior Brand Manager


At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.


  • The role of the Senior Brand Manager is to develop short & long term plans that translate into operational actions to achieve sales, market share & profit growth objectives for the Laundry and Home Care Business Unit.
  • This role is responsible for a portfolio of brands (Canadian & North American), as well as E-comm across all business unit (BU) brands.
  • Devise 5 year strategic portfolio growth plans to be presented to both local BU and international organization.
  • Deliver annual brand reviews & marketing plans that translate into channel/account plans with support from sales strategy/sales teams.
  • Drive health of base business by optimizing trade fundamentals (distribution, pricing, in-store promotion & merchandizing) in collaboration with sales strategy/ sales teams.
  • Collaborate with international marketing to develop innovation and communication for local Canadian brand(s).
  • Leverage North American innovation & communication,


  • BBA/BA/BComm (Business or Economics) - MBA an asset
  • Thinks strategically uncovering market insights that would turn into potential opportunities or issues.
  • Plans & execute both long term/big picture actions and short term/day to day initiatives – leveraging insights uncovered.
  • Prioritizes and focuses their own/cross functional team on key objectives, big bets and flawless execution of actions.
  • Has a solid financial acumen. Knows how to pull levers of the P&L to drive profits.
  • Has a strong operational acumen. Rolls up their sleeve with supply chain when necessary to ensure flawless execution.
  • Collaborates with and influences teams in Canada, US & international.
  • Highly confident in presenting and simplifying the complex to senior local & international leadership.
  • Coaches and mentors a team of assistant/brand managers. Raises their bar in terms of market/financial acumen and ability to present analytical yet simple stories with key messages to senior leadership.

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristics.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.  At Henkel’s request only, preferred vendors may be invited to refer talent for specific open positions. In these cases, a fully-executed agreement with Henkel must be in place and current.

All employees applying for an internal position must have a discussion with his/her manager about their interest in a job posting opportunity. The discussion will not preclude the employee from interviewing if their skills meet the job requirements.

JOB ID: 20006502
Contract & Job type: Full Time, Regular
Contact information for application-related questions:


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