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United States, Westlake, OH, Adhesive Technologies

Digital Marketing Analyst

HENKEL IS FOR THOSE WHO STEP UP. DO YOU?

At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.

YOUR ROLE

  • Serve as an integral part of the Demand Creation Team to drive deep understanding of our end users, touchpoint optimization across the consumer journey, and actionable insights to enable data-driven decision making across the business
  • Exploit the full potential of our ecosystem through identifying existing data sources, performing gap analysis, integrating sources into a cohesive view, and establish workflows and best practices to transform our team into a data-driven entity
  • Understand full marketing mix (online and offline), how to best capture/measure customer satisfaction, and how to use data to effectively influence business decisions (media, brand, channel, PD, customer service)
  • Capture and translate consumer behavior data and requirements from digital touchpoints (ideally, marketing and ecommerce) into recommendations for activation (web, SEO, email, shopper, promotions, etc.)
  • Ensure consumer satisfaction and investment efficiency on digital touchpoints

YOUR SKILLS

  • Bachelor’s degree in marketing analytics, media management, controlling, statistics, information science or related discipline
  • 3-5 years of pertinent experience, with minimum of 1-3 years marketing analytics experience and strong understanding of data-driven management of user journeys
  • Highly analytical, passionate about numbers and data with acute attention to detail Experienced in funnel management and designing consumer journeys
  • Hands-on experience with common digital tools and/or platforms (Google Marketing Platform, CRM, marketing automation)
  • Deep understanding of today’s digital media technologies and programmatic buying (DMP, Ad Servers) Experience with data visualization and dashboard tools (Tableau, Power BI) Experience working directly with external agency partners and data platforms Strong entrepreneurial drive, proactive person
  • Preferred background also includes ecommerce and its intersection with marketing to drive holistic understanding of consumer journey

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity and expression, and other legally protected characteristics.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral. At Henkel’s request only, preferred vendors may be invited to refer talent for specific open positions. In these cases, a fully-executed agreement with Henkel must be in place and current.

All employees applying for an internal position must have a discussion with his/her manager about their interest in a job posting opportunity. The discussion will not preclude the employee from interviewing if their skills meet the job requirements.

JOB ID: 20006744
Contract & Job type: Full Time, Regular
Contact information for application-related questions: 1-866-836-7067
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