United States, Culver City, CA, Beauty Care

Marketing Director, New Product Development - Joico


At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.


  • Design new product innovation strategy.
  • Lead the team in trend spotting, ideation, evaluation, testing, packaging, formula development of new products and/or brand re-stage projects across hair care and hair color categories.
  • Brand development: Create differentiated positioning, concepts, claims, messaging, package art and other brand holder materials that help drive brand equity and garner a competitive advantage and establish a clear brand identity. Includes product portfolio management. Initiate and lead market research initiatives with professional stylists and consumers to uncover customer insights, behaviors and preferences that help inform new product decisions.
  • Work effectively cross-functionally with key departments to maximize marketing strategy and to ensure initiatives meet and/or exceed goals.
  • Financial Accountability. Design and review budgets.
  • Promote effective planning, strong communication, teamwork, and trust to build Dept. and Org. strength


  • 7-10 years of experience
  • 5 years managerial experience
  • BS/BA in Marketing, Business Administration or related field MBA preferred

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity and expression and other legally protected characteristics.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral. At Henkel’s request only, preferred vendors may be invited to refer talent or specific open positions. In these cases, a fully-executed agreement with Henkel must be in place and current.

All employees applying for an internal position must have a discussion with his/her manager about their interest in a job posting opportunity. The discussion will not preclude the employee from interviewing if their skills meet the job requirements.

JOB ID: 20006767
Contract & Job type: Full Time, Regular
Contact information for application-related questions: 1-866-836-7067


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