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United Kingdom, Hemel Hempstead, Beauty Care

eCommerce Lead

HENKEL IS FOR THOSE WHO STEP UP. DO YOU?

At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.

An exciting opportunity has arisen for you to join as the eCommerce Lead, reporting to the Head of Direct Sales. As the eCommerce lead, you will be directly responsible for developing market share for designated beauty care professional brands in the pure play & selective retail market in line with brand positioning and commercial conditions. You will also take the lead role for implementing the new business-to-business e-shop.

YOUR ROLE

  • Strong data analysis to provide shopper insights to cascade into wider organisation
  • Delivering internal KPIs for the UK/Ireland for internal online system (E-shop)
  • Develop on site engagement (KPIs – dwell time, bounce rate, no of pages visited)
  • Drive conversion and average order value
  • Monitor traffic and identify constant improvements to front end to maximise on site conversion
  • Ensure site is operational on day to day basis and reduce down time via careful management / liaison with the regional team
  • Utilise system data to shape business thinking and go-to market strategy.
  • Managing across sales channels to ensure continued growth in online customer base
  • Creating, aligning and executing marketing plans on the business E-shop
  • Manage system administration – customer onboarding, product availability and promotion creation
  • Ensuring Henkel Beauty Care Professional‘s online profile and presence is competitive in the market
  • Lead and guide all customers with online media, merchandising and assortment strategy
  • Provide visibility of competitor activity 
  • Customer debt management

YOUR SKILLS

  • Degree level education preferred
  • Beauty care experience preferred
  • Technical knowledge and experience of website management
  • In depth understanding of the online customer journey for retailers and pureplayers
  • Working knowledge of digital tools like SEM, SEO, interactive ads, mobile web, etc.
  • Overall understanding of sales process  
  • Strong understanding of how to drive profitability and brand performance online
  • Strong prioritisation skills are necessary as multi-tasking is key within this role
  • A strategic thinker, with strengths in planning and forecasting
  • Fully experienced in all aspects of P & L management
  • Excellent vertical communicator & influencer with strong negotiation and presentation skills
  • Dynamic and self-motivated
  • Flexible approach to customer visits & business travel

Henkel embraces and supports flexible working and we are therefore open to consider any specific requests. Please talk to us during the interview process so we fully understand your needs.

JOB ID: 20007479
Contract & Job type: Full Time, Regular
Contact information for application-related questions: RecruitmentUKIE@henkel.com
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