Laundry & Home Care_Brand Manager

About Henkel
Henkel operates globally with a well-balanced and diversified portfolio. The company holds leading positions with its three business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies. Henkel Adhesive Technologies is the global leader in the adhesives market – across all industry segments worldwide. In its Laundry & Home Care and Beauty Care businesses, Henkel holds leading positions in many markets and categories around the world. Founded in 1876, Henkel looks back on more than 140 years of success. In 2019, Henkel reported sales of more than 20 billion euros and adjusted operating profit of more than 3.2 billion euros. Henkel employs more than 52,000 people globally – a passionate and highly diverse team, united by a strong company culture, a common purpose to create sustainable value, and shared values. As a recognized leader in sustainability, Henkel holds top positions in many international indices and rankings. Henkel’s preferred shares are listed in the German stock index DAX. For more information, please visit


  • Develop brand strategy and brand plan in long term and short term including volume, profit and share projection etc.
  • Plan and execute overall brand experience based on strategic brand plan.
  • Handle operation in detail for new product launch via collaborating internal and external stakeholders.
  • Study market opportunities, competition, brand portfolio and margin analysis for driving brand roadmap.
  • Share and deliver objective for global and local project management, especially regarding innovation and re-launch.
  • Responsible for 360 activation development and media planning and management.


  • Bachelor’s Degree in Commercial Discipline or equivalent is preferred.
  • Minimum of five years experience in FMCG marketing is required.
  • Fluency in verbal and written English and Korean is preferred.
JOB ID: req8839
Contract & Job type: Full Time, Regular
Contact information for application-related questions: