Germany, Düsseldorf, Beauty Care

International PR Manager Beauty Care (d/f/m)


At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.


  • Be a key person for all global public relations for all Henkel Beauty Care covering campaigns, brands, and other talkable topics
  • Drive PR partnerships via creating, and conceptualizing campaigns or briefings for PR agencies for global brands like Schwarzkopf, got2b, Syoss, Naturebox, Fa, N.A.E. Diadermine, and new brands
  • Develop international PR strategies and create content including the annual PR plan that includes seeding tactics, ambassador/influencer handling, press materials, interviews, and sponsorships
  • Steer and roll out PR strategies in more than 30 regions and countries and provide support for the proper implementation of campaigns
  • Create quarterly & yearly PR reports and evaluations including competition monitoring
  • Continuously improve global PR activities for Henkel Beauty Care, including BRAVE campaigns, PR agency relationships, improvements, learnings, and way forward
  • Be in charge of contact management for editors of the offline and online beauty, lifestyle and trade press, bloggers, vloggers, content creators, but also for all interview requests with e.g. management board, R&D, Henkel Beauty Care employees and ambassadors
  • Partner with SMU, local PR / Activation / brand teams, and Corporate Communication, especially Issues Management
  • Work in an international, and interdisciplinary team with diverse colleagues and exciting projects 


  • Successfully completed university degree in Communication/Media Studies or a similar program
  • At least five years of experience in brand PR, preferably in a PR agency, or beauty care/cosmetics industry
  • Excellent communication and writing skills in English, German and other languages are a plus
  • Strategic thinker with in-depth experience in the development of PR strategies
  • An individual who can express a vision for beauty-related topics and bring the digital landscape of Henkel Beauty Care to the next level
  • A true digital expert who is passionate, highly creative, can develop fresh ideas and translate them into inspiring content
  • An individual who can represent Henkel Beauty Care brands trustworthily and authentically across different external stakeholders
  •  A natural networker, fast thinker, solution-oriented and creative in finding solutions 
  • A highly collaborative team player who is flexible, reliable, result-oriented, highly organized and able to handle projects
JOB ID: 20007698
Contract & Job type: Full Time, Regular
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