United States, Stamford, CT, Beauty Care

Director, Marketing - Hair


At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.


Responsible for growing a brand portfolio and leading a marketing team to achieve sales and profit targets in the short- and long-term.Create vision for portfolio, identifying growth opportunities in both new product and go-to-market strategies.Work closely with global counterparts to align strategies and share insights. Manage portfolio spending and budget to achieve targets.

·Create high performing team able to drive agile local business unit and effectively collaborate with global counterparts.

·Drive and deliver short- and long-term strategic plans tailored for North America business but cohesive with global direction and corporate priorities.

·Create annual brand plan to include strategic initiatives and tactical actions to enable such as: product line architecture, innovation layering, SKU mix, pricing and consumer promotions proposal, annual revenue vs spending budgets. Makes periodic adjustments to the plan as market demands.

·Lead new product development and product improvement. Prepare new product launch plan and leads execution in a desired time frame.

·Analyze multi-source market/consumer data and provide clear recommended direction and agile reaction for assigned brands.

·Forecast sales volume, profits, consumer measures and brand health results on monthly, quarterly and annual cadence and provide clear recommendation and way forward proposal.

·Manage brand on day-to-day basis, oversee execution of activities set in the annual brand plan, establish spending budgets and manage them through the course of the year.

·Lead cross functional brand activities, working closely with Sales, Innovation, R&D, Operations, Finance and other functions as needed.

·Develop compelling communication strategies and lead briefing with creative business partners i.e. advertising agencies, graphic design firms.


·Expertise within Hair Color with understanding of category and product dynamics.

·Experience setting a vision and executing in a brand leadership role within a consumer-packaged goods or Beauty organization.

·Proven track record of consistently driving change, challenging status-quo and creatively delivering results.

·Experience marketing in a digital world, (i.e., social media, e-commerce, analytics, on-line).

·Experience working in a global organization and collaborating with regional groups is preferred

·A Bachelor's degree is required; an MBA or equivalent degree is preferred with 10-15 years of progressive and successful experience leading brands

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristics.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.  At Henkel’s request only, preferred vendors may be invited to refer talent for specific open positions. In these cases, a fully-executed agreement with Henkel must be in place and current.

All employees applying for an internal position must have a discussion with his/her manager about their interest in a job posting opportunity. The discussion will not preclude the employee from interviewing if their skills meet the job requirements.

JOB ID: 20006899
Contract & Job type: Full Time, Regular
Contact information for application-related questions: 1-866-836-7067