United States, Culver City, CA, Beauty Care

Brand Manager - MyDentity


At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.

The Brand Manager we seek will be responsible for planning, developing & driving new products and strategic marketing initiatives to increase the value and performance of the #mydentity brand. They must understand the importance of positioning and how to clearly articulate positioning through multiple mediums and unique channels. They are responsible for understanding customer & market insights, creating strategic brand plans and managing their brand portfolio to support sustainable, profitable growth for #mydentity @Guy_Tang.


Market Analysis & Research:

  • Gain understanding of current and future market trends & dynamics
  • Identify market/channel opportunities where there are unmet needs

Brand Plan Development: Develop a brand plan that supports sustainable, profitable growth and achieves company goals/targets:

  • Target market segments
  • Competitive analysis & trend management
  • Creation of vision/positioning & messaging
  • Campaign strategies
  • Driving demand (inclusive of innovation, promotional strategies)
  • Financial planning/ budget

Portfolio Management:

  • Program management: manage day-to-day logistics of brand programs; own timeline management, program analysis and budget
  • Analyze historical sales data and customer insights to determine a successful product portfolio
  • Innovation: create, develop, and manage execution of new products

Public Relations :

  • Managing day-to-day communication with third party public relation agency
  • Support creation of yearly public relations calendar


  • 3+ years of marketing/product development experience, beauty industry preferred
  • Bachelor’s Degree in Business or Marketing
  • Proficient in Microsoft Excel, Microsoft Office & PowerPoint

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity and expression,and other legally protected characteristics.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore,Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral. At Henkel’s request only, preferred vendors may be invited to refer talentfor specific open positions. In these cases, a fully-executed agreement with Henkel must be in place and current.

All employees applying for an internal position must have a discussion with his/her manager about their interest in a job posting opportunity. The discussion will not precludethe employee from interviewing if their skills meet the job requirements.

JOB ID: 20009775
Contract & Job type: Full Time, Regular
Contact information for application-related questions: 1-866-836-7067