United Kingdom, Hemel Hempstead, Laundry & Home Care

Brand Manager - Bloo


At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.

An exciting opportunity has arisen for you to join as a Brand Manager responsible for the biggest and fastest growing brand within Homecare, reporting into the Senior Brand Manager. The role will enable you to develop and execute the annual strategic brand plans for the portfolio development in the UK and Ireland and give lots of exposure to NPD development, campaign planning including ATL and BTL.


  • Develop and execute annual strategic brand plans for the Bloo brand in the UK and Ireland, ensuring that they support all customer /channel requirements
  • Champion the brand portfolio across the business, developing and executing best-practice marketing strategies that will deliver profitable sales growth and increased market share in line with annual targets
  • Analyse brand financials, market data and competitor data thoroughly to build brand strategy, activity plans and initiatives based on the analysis
  • Manage the brand marketing budget, maximising return and ensuring no overspend
  • Oversee the briefing and management of all media, PR and creative agencies to adapt international copy for UK usage and to develop added value communication campaigns for the UK market
  • Work closely with the Sales and Category team to influence, agree, develop and execute key launches and sales promotional activity


  • Demonstrable success as an Assistant Brand Manager or Brand Manager
  • Degree educated, or equivalent, ideally within Business Management or Marketing
  • Excellent communication, negotiation and presenting skills
  • Numerate, commercially astute, with good analytical and reporting skills

Henkel embraces and supports flexible working and we are therefore open to consider any specific requests. Please talk to us during the interview process so we fully understand your needs.

JOB ID: 20009731
Contract & Job type: Full Time, Regular
Contact information for application-related questions: