United States, Culver City, CA, Beauty Care

Senior Marketing Manager - Kenra Professional


At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.


  • Ideate & lead GTM strategies & calendarization for each new product launch / seasonal / legacy product campaigns, with the goal of gaining customer & stylist attention, driving trial and understanding
  • A master storyteller & copywriter, responsible for ensuring holistic messaging across all touch points (videos, store merchandising, education, etc), while adjusting for different user bases (B2B, Consumer, etc)
  • Ideate and execute in-store merchandising, ensuring consistent look and feel across channel while aligning with internal stakeholders & working with external vendors for all POS & display materials
  • Strong leader with ability to convince and motivate team as well as other stakeholders
  • Help ideate & execute impactful and diverse photo shoot campaigns, in close partnership with Product Development and Content Production team


  • Bachelor’s Degree in marketing or related field, MBA or Masters in relevant field a plus
  • 5+ years of experience in marketing for beauty, fashion, CPG, hair makeup or similar field. Experience in professional beauty a plus
  • Experience with beauty marketing storytelling / copywriting
  • Highly agile & resilient, able to lead others through complexity
  • Works well with others without direct oversite – able to align with Product Development, Graphic Design, Social Media, Education, and Content Production teams
  • Uses data to analyze results and not afraid to test ideas in market
  • Superior presentation skills (verbal and written)
  • Demonstrated success in creating cohesive and attention-grabbing marketing stories in multiple channels (Digital, Print, Stores)

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity and expression, and other legally protected characteristics.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral. At Henkel’s request only, preferred vendors may be invited to refer talent for specific open positions. In these cases, a fully-executed agreement with Henkel must be in place and current.

All employees applying for an internal position must have a discussion with his/her manager about their interest in a job posting opportunity. The discussion will not preclude the employee from interviewing if their skills meet the job requirements.

JOB ID: 20009228
Contract & Job type: Full Time, Regular
Contact information for application-related questions: 1-866-836-7067