Germany, Düsseldorf, Laundry & Home Care

Global Media Manager - Strategy & Digital (d/f/m)


At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.

Henkel Global Media manages media activities for all Henkel brands across all business units. We are a strong team of 30+ Global & Local experts in 10+ locations worldwide. Our scope covers the full Media product from strategy to buying in both Classical and Digital Media. We partner with the best agencies, data and ad-tech providers to deliver strong results for our brands. Internally we join forces with our stakeholders (e.g. Marketing, E-Com etc.) on Local and Global level.


  • Global Media Strategy development for our key brands
  • Analyze & recommend campaign mechanics along the consumer´s path to purchase
  • Know best performing formats and targeting strategies to maximize reach
  • Focus on Media effectiveness and efficiency to drive ROI
  • Build & leverage 1st and 3rd party activation data
  • Drive our innovation agenda through local pilots and research  
  • Steering of campaign and budget reporting (incl. dashboard solutions)
  • Digital Media counseling & training for Global Henkel Teams
  • Strong collaboration with Global Marketing, Digital Marketing, Media & Creative Agency teams
  • Working in a challenging, dynamic & international environment 


  • Master degree in Business Administration or Marketing, ideally with focus on media
  • Minimum of 4 years practical experience in the field of Media Strategy (classical & digital media), e.g. work experience in a media agency (FMCG background is an advantage)
  • Expertise in data-driven media activations, performance KPI analysis & optimization
  • Ideally technical understanding and experiences with digital media solutions like DV360, Google Ads, DMPs
  • Goal oriented and reliable project management
  • Global mindset & cultural experiences
  • Knowledge of MS Office (especially PowerPoint, Excel, Teams, SharePoint)
  • Fluent English language & convincing communication skills
JOB ID: 20010059
Contract & Job type: Full Time, Regular
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