Slovakia, Bratislava, Laundry & Home Care

Laundry & Home Care_Digital Marketing Manager


At Henkel, you can make a difference and craft your career. That is why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.

At Henkel, we promote a holistic Diversity & Inclusion approach. The diversity of our employees, their backgrounds, experiences, talents, knowledge, creativity, and the appreciation of all their individual differences are the foundation for our competitive advantage. As a multinational corporation, Henkel employs people from 120 nations in almost 80 countries. About 85 percent of our employees work outside of Germany, with more than half of them in emerging markets.


  • Develop strategy of digital marketing and media in line with global strategy and lead PR strategy and management
  • Lead execution of marketing and media activities and lead PR activities with brand team and agency
  • Identify trade opportunities and develop advertisement and key visuals by cooperating with e-commerce sales and trade marketing
  • Support new channel development and identify consumer needs and market trend via research
  • Analyze digital activity performance and media performance including external environment and evaluate PR performance via agency
  • Lead website development by cooperating with stakeholders like international digital department, IT and agency and develop and manage social platforms
  • Responsible for risk management and social viral management
  • Develop and coach team members as a team leader and manage marketing budget


  • Bachelor’s Degree in Commercial Discipline or equivalent is required
  • Minimum of eight years work experience in digital marketing of FMCG is mandatory
  • People management experience is required and Work experience in multinational company is preferred
  • Good communication skill in English and Korean is required
  • Financial knowledge like understanding of P&L is preferred
JOB ID: req13087
Contract & Job type: Full Time, Regular
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