Turkey, Ümraniye, Laundry & Home Care

Trade Marketing Specialist, Laundry & Home Care


At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.


  • Assuming responsibility for the Trade Marketing operation across Laundry & Home Care Business Unit via focusing predominantly on customer operations or customer marketing
  • Designing and executing trade marketing activities within the right trade marketing mix (display, distribution, promotion, promo management, digital promo management, price, etc.), aligned with the brand(s) strategy in all sales channels
  • Acting as a key point of contact between Marketing, Sales and Supply Chain departments to ensure timely execution of projects 
  • Managing operational processes (supply, logistics, design, production etc.) of all promotion activities according to time schedule and report regularly 
  • Monitoring and analyzing category/channel, competition and consumer market data in order to provide base for the business opportunities
  • Seeking for market intelligence and working accordingly to turn the market insight into valuable business results
  • Analyzing and creating relevant action plans for key customers, campaigns, special local projects & executing CRM analysis
  • Sustaining effective communication, securing healthy relationship management with internal and external stakeholders
  • Managing 3rd party supplies to work for promotion management, sales support team
  • Leading retailer projects & sales promotions with dedicated and optimum budget management
  • Managing all IDH processes for Laundry & Home Care business.


  • BSc/BA in Business Administration, Engineer or in a relevant field
  • Minimum 2 years of experience in Trade Marketing within FMCG sector, experience in Sales and Controlling is an additional asset 
  • Previous BTL marketing experience is a strong advantage 
  • Proven ability to multi task and drive key projects in a high demand environment with a strong team attitude 
  • Passionate professional, who possesses analytical result-oriented, approach with experience in overcoming challenging situations with a can-do attitude 
  • Aptitude to think outside of the box to explore business opportunities 
  • Strong communication and interpersonal skills with aptitude in building relationships with professionals of all organizational levels 
  • Excellent oral and written communication skills in English with the ability to interact effectively with all levels of management 
  • Advanced user of MS Office applications
JOB ID: 21010940
Contract & Job type: Full Time, Regular
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