Thailand, Bangkok, Beauty Care

Category Manager (Haircare & Styling)


At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.

Henkel promotes a holistic Diversity & Inclusion approach. The diversity of our employees, their backgrounds, experiences, talents, knowledge, creativity, and the appreciation of all their individual differences are the foundation for our competitive advantage. As a multinational corporation, Henkel employs people from 120 nations in almost 80 countries. About 85 percent of our employees work outside of Germany, with more than half of them in emerging markets.


  • Manage category and brands under category to achieve business target; P&L, brand image and engagement, NPD, Digital marketing.
  • Develop long term Category plan
  • Portfolio management, Portfolio optimization, category optimization, NPD or new innovation
  • Lead Category P&L, including NES, Sell out, Gross profit and Advertising & Promotion Budget
  • Analyze customer insights and competitors, using that insight to marketing activities to unlock category potential and E-com Performance and Activity tracking.
  • Co-develop with Business development manager/ KA / customer marketing on channel, customer plan and implement channel strategy in term of product assortment, pricing, and promotion.Co-develop with Education team on Product and technical training, communication.
  • Co-ordinate with SCM to ensure demand & supply process for category and Co-ordinate with APAC regional team to share and learning from the success


  • Bachelor or Master’s Degree in Business Administration, Marketing or related fields.
  • At least 8 years’ experience in marketing, brand and channel management, category management or trade marketing fields.
  • Goal and result oriented, high learning ability and high leadership
  • Excellent skills in negotiation and able to work under pressure.
  • Able to establish strong relationship and interact effectively.
  • Good command of English and computer literate. 
JOB ID: 20006433
Contract & Job type: Full Time, Regular
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