Turkey, Ümraniye, Laundry & Home Care

Vernel Brand Manager, Laundry & Home Care


At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.


  • Reporting directly to the Laundry Care Category Head
  • Assuming full-fledged responsibility two of the company’s leading brands: Vernel & K2R
  • Designing and implementing effective marketing strategies in line with the global & regional marketing roadmap to further grow the responsible brands
  • Managing yearly marketing planning of innovation rollouts and activations with full range of ATL and BTL activities
  • Leading launch and relaunch strategies as well as the execution process for the responsible brand, running the communication with Trade Marketing, Sales, Supply Chain, and Production teams accordingly
  • Analyzing market & consumer data and taking necessary actions with a proactive approach
  • Working in close cooperation with the Regional Marketing Team, based in Dubai.


  • Holding BSc/BA in Industrial Engineering, Business Administration or in a relevant field, MBA or Master’s degree is desirable,
  • Minimum 3-5 years of experience in marketing in an FMCG company with end-to-end brand communication responsibility (experience in Laundry & Home Care Business is an additional asset),
  • Strong communication and interpersonal skills with aptitude in building relationships with professionals of all organizational levels,
  • Excellent oral and written communication skills in English with the ability to interact effectively with all levels of management,
  • Competent in problem-solving, analytical, and interpersonal skills and ability to work with a variety of people,
  • Advanced user of MS Office applications.
JOB ID: 20009787
Contract & Job type: Full Time, Regular
Contact information for application-related questions: