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Germany, Düsseldorf, Adhesive Technologies

Marketing & Customer Activation Manager (d/f/m)

HENKEL IS FOR THOSE WHO STEP UP. DO YOU?

At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.

YOUR ROLE

  • As a Global Communications Manager, you will be in charge of our global internal and external Communication
  • You work with (internal & external) business stakeholders to develop targeted, integrated and creative communication plans
  • Develop a deep market understanding of this segment in terms of key markets, customers and competition
  • You manage content plans and develop emotional storylines
  • You draft press releases, company presentations and case studies according to communication plans
  • Continuously track and measure activities, in order to focus on the most effective ones and drive profitable growth
  • You manage our website traffic and align website content through an analytical SEO and KPI-driven approach
  • You are responsible for organizing our appearance at industry trade fairs
  • You develop a creative internal communication approach

YOUR SKILLS

  • Bachelor's or Master's degree in Marketing or Communications or Change Management
  • Around 5 years communications experience for internal and external target groups, with focus on B2B - ideally in the Metals industry or the ability to learn the industry specifics very fast
  • Experience in using measurement tools to refine and enhance communications' impact
  • Experience in working with external vendors and service providers such as agencies for design, digital, PR and multimedia work
  • Experience in context based emotional storytelling and change management
  • Strong affinity for social media and campaigns
  • Strong and versatile writing skills
  • Proactive, creative and innovative mindset, who is thriving in a global, diverse and multicultural environment
  • Strong "can do"-attitude with high degree of self-responsibility
  • Fluent in English and German
JOB ID: 21011981
Contract & Job type: Full Time, Regular
Contact information for application-related questions: Recruitment-Germany@henkel.com
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