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Germany, Düsseldorf, Adhesive Technologies

Global Brand Manager Crocodile Power & Innovation/Sustainability (d/f/m)

HENKEL IS FOR THOSE WHO STEP UP. DO YOU?

At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.

YOUR ROLE

  • Define and develop strategy in line with overall Henkel & Business Unit strategy
  • Develop Crocodile Power brand positioning, executional elements and guidelines to ensure consistent equity building in the countries
  • Drive and define short-, mid- and long-term strategic roadmap in Innovation and Sustainability for Houshold Glues (HHG) (portfolio and brands)
  • Identify opportunities and solutions for our sustainability & innovation strategy and our communication and product portfolio to improve consumer brand/product experience
  • Drive relevant marketing research and develop strategies, communication and products in line with insights 
  • Steer brand in close collaboration with key countries
  • Lead cross-category projects & support Manufacturing, Supply and sourcing footprint  

YOUR SKILLS

  • University Degree in Marketing, Economics, International Management, Business Administration or other relevant field
  • Minimum 5 years of experience in Marketing and Brand Management, preferably in a regional role
  • Excellent analytical and strategic skills
  • Collaborative and innovative with strong conceptual thinking
  • International work experience is an advantage
  • Advanced MS-Office knowledge, especially in Excel and PowerPoint
  • Fluent in English, German is a plus
JOB ID: 21012837
Contract & Job type: Full Time, Regular
Contact information for application-related questions: Recruitment-Germany@henkel.com
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