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Germany, Düsseldorf, Laundry & Home Care

Global Media Manager – Digital Performance (d/f/m)

HENKEL IS FOR THOSE WHO STEP UP. DO YOU?

At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.

The Global Media department is managing the media investments for all Henkel brands across all business units. We maximize effectiveness and efficiency through media strategy & buying in both classical and digital media. Our strong team of media experts operates out of 10 locations worldwide.

We are now searching for a “Global Media Manager – Digital Performance” with a focus on E-Commerce and CRM activation for our headquarter in Düsseldorf, Germany.

YOUR ROLE

  • Growing Henkel’s E-Commerce business via steering and controlling of global E-Commerce media investments
  • Development of media strategies for E-Commerce & E-CRM performance campaigns
  • Steering and reporting of global performance campaigns across countries including steering of KPI dashboards
  • Organizing knowledge transfer between countries & business units on E-Commerce and E-CRM performance campaigns
  • Steering and controlling of country’s media campaigns for E-CRM campaigns (e.g. identifying most efficient channels)
  • Creation & rollout of best practice playbooks for E-Commerce and Lead campaigns
  • Digital counseling & training for internal stakeholders (Marketing, E-Commerce and E-CRM teams)
  • Steering of global partnerships with key retail media players
  • Working in a challenging, dynamic & international environment

YOUR SKILLS

  • Master’s degree in business administration / IT / Media or similar area
  • Minimum 5-years practical experience in the field of digital performance media with focus on E-Commerce campaigns
  • Solid expertise in Amazon media tools, campaign management, KPI analysis & optimization
  • Passion for performance marketing & e-commerce, ad tech and digital business models
  • Results-oriented and reliable project management
  • Persuasive communication and analytical skills to effectively interact with key stakeholders across functions, countries and external partners
  • Excellent knowledge of MS Office (e.g. Excel, PowerPoint, Word)
  • Fluent English language skills
JOB ID: 21011512
Contract & Job type: Full Time, Regular
Contact information for application-related questions: Recruitment-Germany@henkel.com
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