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Germany, Düsseldorf, Laundry & Home Care

Global Media Manager Performance Analytics (d/f/m)

HENKEL IS FOR THOSE WHO STEP UP. DO YOU?

At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.

YOUR ROLE

  • Drive strong tracking setup for paid performance media for key D2C brands & e-shop activation
  • Develop state-of-the-art D2C performance media analytics & implement with internal and external key stakeholders
  • Strategic & tactical consulting, training and upskilling of internal stakeholders (e.g. marketing, e-commerce, new business)
  • Shape & implement media analytics models for ad budget allocation and KPI optimization in close cooperation with paid media channel experts
  • Steer analysis & meta-learnings for paid performance media campaigns and further development of key KPI set, reports and dashboards
  • Synergies with all performance marketing channels, onsite conversion rate optimization & web analytics as well as brand awareness campaigns
  • Steering of internal resources & external partners
  • Working in a challenging, dynamic & international environment

YOUR SKILLS

  • Master’s degree in Business Administration, IT, Media or similar area
  • minimum 5-year practical experience in the field of digital performance media with focus on media analytics, e.g. work experience in a performance media agency or ad technology company 
  • Solid experience with performance media ad tools, web analytics, tracking technologies, e-commerce, KPI analysis & optimization
  • Experience in performance marketing for start-ups or new brand launches is a plus
  • Proven Hands-on experiences with digital marketing & web analytics solutions (e.g. Google Analytics)
  • Passion for performance marketing & e-commerce, ad tech and digital business models
  • Results-oriented and reliable project management
  • Persuasive communication, convincing and analytical skills to effectively interact with key stakeholders across functions, countries and external partners
  • Fluent english language skills
JOB ID: 21013639
Contract & Job type: Full Time, Regular
Contact information for application-related questions: Recruitment-Germany@henkel.com
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