South Korea, Seoul-Mapo, Beauty Care

Beauty Care Hair Colorant Brand Manager


At Henkel, you can make a difference and craft your career. That is why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.

At Henkel, we promote a holistic Diversity & Inclusion approach. The diversity of our employees, their backgrounds, experiences, talents, knowledge, creativity, and the appreciation of all their individual differences are the foundation for our competitive advantage. As a multinational corporation, Henkel employs people from 120 nations in almost 80 countries. About 85 percent of our employees work outside of Germany, with more than half of them in emerging markets.


  • Develop short and long term brand strategies and execute annual marketing plans accordingly
  • Take ownership of local new product development plans and create the right angle of attack to build integrated, engaging consumer brand experiences
  • Lead and supervise entire local development process and the respect of deadlines in compliance with global/regional new product development plans and procedures
  • Work closely with key stakeholders, especially sales teams to influence, agree, develop and execute key launches and sales promotional activity
  • Oversee the briefing and management of all media, PR and creative/digital agencies to develop added value communication campaigns
  • Drive and champion digital agenda sharing best practices, adhering to international guidelines and ensuring that the brands are at the forefront of digital opportunities and South Korea is seen as a leading market
  • Analyze brand financials, market data and competitor data thoroughly to build brand strategy, activity plans and initiatives based on the analysis
  • Manage the brand marketing budget to maximize its return


  • Bachelor’s Degree in Business Management, Marketing or equivalent is preferred
  • Minimum of three years work experience in FMCG is mandatory
  • Work experience for digital expertise, encompassing experience of e-commerce platforms and social media
JOB ID: 21013822
Contract & Job type: Full Time, Regular
Contact information for application-related questions: