Germany, Düsseldorf, Adhesive Technologies

Global B2B Digital Activation Lead (d/f/m)


At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.


  • Join the world’s largest adhesives producer with a unique portfolio of breakthrough innovations, tailor-made solutions and strong brands in adhesives, sealants and functional coatings
  • Make an impact in our journey to excellence in Global Market & Customer Activation by shaping our Henkel Adhesives Digital Marketing Transformation to a Customer centric and data-driven organization
  • Understand markets & business needs, in order to guide them in the path to digitally and effectively transform Digital Activation and Marketing & Lead Management with the goal to tailor our new processes and capabilities to our multiple business models (D2B, 3rd parties retail management, distribution management, large Accounts) by building new Digital Capabilities and educating & training 10 Strategic Business Units and all Regions/Markets Globally
  • Shape best in class Marketing & Lead Management Capability (processes, roles & people’s skills, KPIs, Tech & Data requirements), to boost conversion rates through the funnel by leveraging effective integration of new Marketing Automation new ways of working, processes, Technology and Data with renewed Sales/Service Capabilities and MarTech such as SAP, Saleforce, Adobe, Oracle
  • Foster full Marketing & Sales integration and collaboration for E2E management and conversion of Contacts, Leads, MQLs and Sales Opportunities, including connection with Inside Sales
  • Build, shape and govern global Digital Activation initiatives and best in class campaigns blueprints, including Account Based Marketing strategies, working with multiple markets, businesses and functions at same time, boosting conversion rates, Sales opportunities and Customer Life Time Value


  • Economics and/or Marketing background with a strong focus on B2B Marketing Automation, Lead Management, Digital Marketing activation & processes, Account Based Marketing
  • At least 10 years of proven B2B (and B2C) Marketing Automation, Lead Management, CRM, integrated Digital Campaigns and digital Marketing experience, ideally within large companies or large Digital Marketing Agencies or Consultancies
  • Digital & Business Transformation background within large Corporation is considered a plus
  • In depth professional knowledge of B2B Marketing & Lead Management dynamics on both strategic, processes, tools and operational level for Professionals, Small Medium Enterprises and Large Accounts
  • Good knowledge/background of Cloud Marketing Automation tooling, platforms and familiarity with BI tooling (SAP, Salesforce, Adobe, Eloqua/Oracle)
  • Proven experience in managing complex and big multi-channel B2B CRM or digital Marketing campaigns with multiple stakeholders and geographies involved
  • Excellent presentation and relationship skills, in order to drive large transformational projects
  • International background, able to manage multiple stakeholders in different countries and contexts
  • Very good team player, results & data-driven person, self-driven and hands-on approach
  • Creative problem-solving skills and great attention to details
  • Fluent business-level English
JOB ID: 21014331
Contract & Job type: Full Time, Regular
Contact information for application-related questions: