Germany, Düsseldorf, Adhesive Technologies

Global Market Strategy Manager Automotive - Acoustics or Surface Treatment (d/f/m)


At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.


  • Develop, drive and execute the global market strategy for assigned Market segments in line with our Global Strategic Business Unit Strategy
  • Manage and perform market sizing, landscaping, segmentation and define channels for go-to-market
  • Leverage market and competitor research and use insights to identify and scope new market potentials or white spots
  • Drive communication and interaction with Marketing teams, KAM, Sales, Innovation, Product Development and external stakeholders
  • Establish Pricing and Profitability guidelines for product groups within responsibility
  • Identify long-term demand creation opportunities by anticipating the future market trends, potential regulations and technological push capabilities
  • Develop global market programs and penetration strategies including positioning and value proposition
  • Provide input to innovation agenda for the Strategic Business Unit and Segment
  • Drive Strategic Business Unit and Segment specific marketing initiatives and steer supporting functions such as Market Activation or Technology Management


  • Academical degree in Engineering, Science or a similar area, MBA preferred
  • At least 10 years of professional experience in B2B business, of which at least 3 years in marketing, strategy, consulting or business development 
  • Relevant practical industry or consumer experience, preferably from the automotive sector

  • A well organized and ambitious person with excellent analytical, conceptual and communication skills
  • Open-minded, flexible and self-motivated team-player with strong capabilities in complex problem solving, critical thinking, decision making and reasoning
  • Fluent English language skills, German language skills are beneficial 
JOB ID: 21014342
Contract & Job type: Full Time, Regular
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