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Germany, Düsseldorf, Laundry & Home Care

Digital Media Expert Germany (d/f/m)

HENKEL IS FOR THOSE WHO STEP UP. DO YOU?

At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.

YOUR ROLE

  • Steer digital media buying and optimization
  • Lead executional setup of data-driven digital marketing campaigns incl. targeting & ensure quality-control
  • Analyze data of historical Media investment to further develop guidelines
  • Build/Translate audience segments for digital campaigns (incl. reach projections)
  • Monitor campaign results within the relevant tools (GoogleAds, Facebook Business Manager, DV360 etc.)
  • Suggest optimizations, and challenge media agencies & vendors to deliver Media cost savings at high-quality
  • Drive usage of targeting 1P/2P/3P data in line with legal & data protection regulation
  • Working in a challenging, dynamic & international environment

YOUR SKILLS

  • University degree in Business Administration, IT, Media or similar area
  • Minimum 5-year practical experience in the field of digital marketing with focus on paid media, e.g., work experience in a media agency, FMCG company or ad technology company 
  • Solid expertise in online video and social media buying, campaign management, KPI analysis & optimization
  • Hands-on experiences with digital marketing solutions (e.g., GoogleAds, Facebook Business Manager, DV360, DMPs)
  • Knowledge of local Media market in Germany
  • Passion for digital marketing and consumer understanding
  • Results-oriented and reliable project management
  • Excellent knowledge of MS Office (e.g. Excel, PowerPoint, Word)
  • Teamplayer & persuasive communication and analytical skills to effectively interact with key stakeholders across functions, countries and external partners
  • Fluent German & English language skills are mandatory
JOB ID: 21014065
Contract & Job type: Full Time, Regular
Contact information for application-related questions: Recruitment-Germany@henkel.com
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