Germany, Düsseldorf, Adhesive Technologies

Market Strategy Manager - Industrial Core (d/f/m)


At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.

The Global Market Strategy Manager – Industrial Core Market Segments, will be responsible for developing and implementing a global market strategy and go to market plan for new products and solutions in existing, new, and adjacent market segments. The position will investigate and assess new markets, and sub-segments within new markets for potential new business development. The position will work closely with global technical organization, innovation and product development groups to conceptualize and develop new products and solution offerings.


  • Understand and evaluate segments within AEI Industrial Core for sizing markets, gather and analyze customer needs within the segment, and identify existing and potential opportunities
  • Analyze industry trends to assess the factors that define the market segment strategy
  • Perform competitive analysis to determine the strengths and weaknesses of Henkel as it pertains to applications within the market segment
  • Develop a global market segment/sub-segment strategy and go-to market plan that could be executed by the regional teams
  • Drive innovation based on market needs identified through Voice of the Customer (VoC)
  • Drive Key Strategic Initiatives (KSIs) globally by working closely with global and regional commercial and technical teams (TCS)
  • Identify inorganic growth opportunities (partnerships, M&A) to drive top line growth
  • Employ customer segmentation models to identify key accounts and for further development and nurturing
  • Drive programs to establish a channel strategy that improves profitability and ensure bottom-line margins
  • Develop industry content for marketing programs to support global and regional Marcom
  • Define marketing communication strategies to roll-out new products and technologies
  • Identify and assess white spaces and adjacent opportunities


  • Bachelor’s degree in business or engineering; MBA preferred
  • Minimum 5 years of experience in Industrial Strategic Marketing B2B or management consultancies
  • Experiences in implementing strategies at global and regional levels
  • Experience with new Product Launches, Industry/Device Programs, Marcom Plan and Channel Plan
  • Experienced in driving growth in adjacent markets and white spaces
  • Experienced in assessing candidates for M&As
  • Ability to influence individuals at all levels in the organization, both globally and regionally
  • Strong presentation skills
  • Fluent English language skills, German language skills would be a plus
JOB ID: 21014755
Contract & Job type: Full Time, Regular
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