Germany, Hamburg, Beauty Care

(Junior) Marketing Manager EMEA Alterna (d/f/m) – Befristet (1 Jahr)


At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.


  • Develop a marketing strategy (channels/ product portfolio/pricing) for EMEA in close cooperation with the Commercial Manager EMEA Alterna
  • Manage product launches (complete process from accompanying the development phase to the launch to internal and external audiences)
  • Be responsible for the product portfolio management in EMEA (i.e. forecasting, pricing, master data creation and management, regulatory compliance)
  • Develop and implement a PR strategy for EMEA in close cooperation with PR agencies, monitor their success and report results to management colleagues, superiors and stakeholders
  • Develop and implement marketing plans and projects, monitor their success and report results to management colleagues, superiors and stakeholders
  • Lead & manage all initiatives related to the development of campaigns and support material generation (collaterals, gifts and professional tools)
  • Ensure brand consistency and alignment in events and materials and address misuse when necessary
  • Content management for Alterna website and social media platforms
  • Representation of Alterna EMEA brand management towards US stakeholder
  • Provide an annual Marketing budget proposal and monitor spend within approved budget frames in close cooperation with Regional Controlling EMEA Business Expansion Unit


  • Bachelor or Master degree in Economics (specialization Marketing) or Marketing/Communication with good understanding of business requirements
  • Ideally, 1-3 years job experience in the hair or beauty industry (B2B)
  • Project management skills with the ability to work with different levels, departments and nationalities in the organization
  • Excellent communication, interpersonal and presentation skills 
  • Team player but capable to work independently 
  • Hands-on, able to work under time pressure and with good time management
  • Analytically skilled and pro-active, yet creative and at the same time diligent in execution
  • Brand minded (values & visual representation of the brands), experience in luxury brand management beneficial
  • Willingness to move to the region of Hamburg (in case of a different place of residence) and willingness to travel
  • Knowledge of all Microsoft Office programs, Acrobat Professional and SAP
  • Fluent in German and English, additional language skills are a benefit
JOB ID: 21015799
Contract & Job type: Full Time, Limited Term
Contact information for application-related questions: