Turkey, Ümraniye, Beauty Care

Regional Brand Manager, Beauty Care, Hair Care Brands and Styling


At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.


  • Assuming regional brand management responsibility covering Middle East and Africa Region for Hair Care brands (Gliss and Syoss) and Styling category, the role will be based in Istanbul
  • Reporting directly to the Regional Group Brand Manager, who is based in Dubai
  • Developing category and brand strategies and guiding countries on execution
  • Ensuring implementation and localization of the global communication strategy together with global and local teams
  • Following up on brand guidelines implementation to ensure consistency in look and feel
  • Organizing market research and developing plans to address deviations in brand structure
  • Developing concrete action plans to mitigate deviations
  • Steering regional brand portfolio
  • Analyzing brand health indicators


  • University degree in Business Administration or a relevant discipline with successful academic record, MBA is also an asset
  • Min 5 years of experience in marketing in an FMCG company, ideally within a multinational environment
  • Strong communication and interpersonal skills with aptitude in building relationships with professionals of all organizational levels
  • Excellent oral and written communication skills in English with the ability to interact effectively with all levels of management
  • Competent in problem-solving, analytical, and interpersonal skills and ability to work with a variety of people
  • Independent, self-motivated, energetic
  • Ability to work effectively with global, regional and local teams remotely
  • Well command of MS Office applications
JOB ID: req17542
Contract & Job type: Full Time, Regular
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