IND, Mumbai, Beauty Care
Dy Manager - Growth Marketing
HENKEL IS FOR THOSE WHO STEP UP. DO YOU?
At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.
- As a growth marketing manager, your responsibility will be to leverage emergent online & offline channels and to develop brand strategies to increase revenues and meet company goals.
- Pursue customer acquisitions that have a foundation of longevity in the marketing strategy.
- Relevant Opportunity Mapping & Execution for the brand across brand levers such as Media, Public Relations & Alliances.
- Clear understanding & Mastery of Ecommerce marketing & Brand building to win in the consumer purchase decision funnel.
- Driving Clutter-breaking content creation along with agency partners to constantly elevate the brand’s messaging mix to the right target consumer.
- Building the Brand Strategy for each platform
- Listing, Templatizing, Cataloging Creation, Launch Management on New Platforms, External Launch Support Marketing, Social Media Support Marketing.
- Work with channel partners on the e-Commerce interface experience example UIX, UX.
- On-board, manage and negotiate with new service agencies, vendors and freelancers
- Run Performance Marketing campaigns to drive traffic & conversions at the above Platforms
- Brand Store Set Up & Creation
Asset Innovation Pipeline
- Benchmarking of Best Practices and tracking e-Commerce Share of Voice (SOV)
- Initiate new e-Commerce & Digital Ad Formats with top netizen sites: Google, FB (F Commerce, Custom Audience Tagging, Like-Audiences), Instagram (Beta Version Entries, Reels with CTA to Ecom) etc.
- India App Launch Development & App optimization Mastery in coordination with global / regional Counterparts
- Online Listening: Drive online consumer voice analysis to enable relevant communication innovations across e-Commerce & trade
- Database Marketing & New User Acquisition, Email Blast, WhatsApp Blast launch & optimization
- Agency management
- PR Strategy & Launch Support Ideation
- PR Reporting & Analysis,
- Journalist relations & PR events, PR hampers
- Brand Alliances & Collaboration for wider reach & growth via cross-pollination
- Negotiate on Media with agency
- Media Innovations for maximizing reach and frequency
- Quality media identification
- Premium Media Placement
- Set up & roll out
- Maintenance, Building traffic & brand development
- Leveraging Website for rich content discovery via Ecommerce platforms
- Excellent verbal and written communication skills
- Knowledge about SEM and SEO concepts
- Expert knowledge of affiliate marketing
- Knowledge about performance marketing & online campaign management
- Passion for the beauty industry
- Entrepreneurial drive with a creative bent of Mind
- Exposure to Luxury marketing / Premium Marketing experience.
- 6-8 years marketing / brand experience in beauty, fashion, consumer goods, Lifestyle Brands, Start Up Ecommerce Brand
- MBA or Masters from a reputed institute with marketing major