Russia, Moscow, Laundry & Home Care
HENKEL IS FOR THOSE WHO STEP UP. DO YOU?
At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.
- Leads brand positioning to support the implementation of the BU value proposition
- Develops strategies to ensure consistent customer experience
- Manages and coordinates brand architecture in terms of nomenclature, book-values etc.
- Develops brand guidelines to ensure consistency in look and feel Analyzes brand health indicators
- Organizes market research and develops plans to address deviations in brand structure
- Develops concrete action plans to mitigate deviations Leads global brand strategy and steers brand portfolio as well as trademark strategy
- Supports marketing team in developing product/concept communication materials to position Henkel BU across all Customer
- Touch points Supports and leads branding guideline for digital
- Develops systematic approaches and programs to identify and map Consumer Journey
- Higher education (marketing, economics)
- Relevant experience (2-3 years min)
- Strong Excel & Power Point knowledge
- Strong analytical skills
- Communicative, helpful, team-oriented