United Kingdom, Hemel Hempstead, Beauty Care

Digital and Social Manager


At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.


Community Management

·Develop and maintain a distinct and credible tone of voice for Beauty Care-Retail (B-R) brands

·Develop and lead branded conversations on social media, brand websites and eCommerce platforms, providing technical advice and inspiration

·Respond to reviews and consumer questions where appropriate on Amazon and Bazaar Voice

Social Listening

·Develop and implement social media listening strategies, analysing and reporting on consumer trends and competitor activity

·Monitor social media platforms (including periodically outside of office hours), ensuring rapid response to urgent situations and where necessary the engagement of B-R crisis team

·Set up and drive adoption of Influencer Management tool

Content Strategy

·Inform the development of communication strategy with insights arising from close engagement with B-R branded communities

·Work with PR and SEO agencies to ensure content is aligned across platforms

Execution and Delivery

·In alignment with stakeholders (Marketing, eCommerce, Shopper), create and execute the Social Calendar

·Maintain relationships with current influencers and find new ones to elevate brand content

·Manage all social publishing and scheduling

·Work closely with the Sales and eCommerce team to coordinate content for our retailers

·Work closely with eCommunity management to respond and engage with social audience

·Manage our always on activation budget in alignment with stakeholders (Global, Marketing, eCommerce, Shopper Marketing)

Measurement and Reporting

·Use social media analytics and listening tools to measure, analyse and report on performance to ensure optimisation of content

·Provide regular reports to the team on social and content performance

Digital Innovation

·Stay up to date with innovations on social media, keeping the Head of Digital and Brand Teams informed and taking a view of what is relevant and what is not relevant for driving Henkel’s brands

·Develop and maintain a strong professional network among eCommunity Managers in other Henkel Countries and global Digi Team, sharing insights and best practice

·Continuously research and be on top of current social and beauty trends, as well as new platforms and formats


·3 to 4 years experience in a similar role

·Working knowledge of the Adobe Creative Suite, Photoshop, Light Room, Illustrator, Premier, After Effects

·High functional competency in community management, communications development and strategic marketing

·Prior experience working ideally in beauty, fashion or personal care

·Strong analytical skills and the ability to establish relevant KPIs and commercial goals

JOB ID: 21019291
Contract & Job type: Full Time, Regular
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