ROU, Bucharest, Serbia, Belgrade, Adhesive Technologies

Regional Digital Transformation Expert Eastern Europe Central & South


At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.

Regional Digital Transformation Expert

Eastern Europe Central & South

(Belgrade or Bucharest)


Join the world’s largest adhesives producer with a unique portfolio of breakthrough innovations, tailor-made solutions and strong brands in adhesives, sealants, and functional coatings

Execute the Henkel Construction global digital strategy for the region Eastern Europe Central & South (AT-HU-SLO-HR-BH-SRB-RO-BG-MN-MK)

Integrate and continuously develop the regional digital EcoSystem into the global setup

Together with the global digital team be a change agent to drive the digital transformation of our business unit across multiple countries

Collaborate cross-functionally with all other Global Capability Owners (like Content, Marketing & Lead Automation, e-Commerce, Customer Service, Sales CRM)

Act as digital transformation expert & (ex)change agent for local Marketing and other relevant departments - sharing expertise and providing inspiration on latest digital trends

Ensure successful continuation and implementation of omnichannel marketing initiatives alongside the customer journey touchpoints for technology enablers (e.g. Marketing Automation, CRM, BI Analytics, Websites, SEO, Social, Platforms etc.) within local organizations

Share / compel and leverage performance analyzes of digital channels, platforms and campaigns for future optimization and recommendations

Develop new digital approaches to connect with consumers in support of the overall digital ecosystem environment

Ensure digital upskilling of our Henkel Constructions Colleagues in the local Adhesives Technologies departments

Be a regional project lead for all digital related topics


University degree in business administration with focus on Marketing/Digital/eBusiness/Project Management

At least 5+ years of experience working in the field of digital marketing & CX, eComm, CRM, particularly with social media, websites & SEO/SEM, UX/UI, digital content, platforms, performance/growth marketing, influencer marketing (FMCG, CPG background is advantage)

In-depth understanding of CX, customer journey mapping & digital technology

Strong experience with agile, data-driven decisions making and working in cross-functional teams

Lead and manage multiple projects at once, empowering the teams to execute the global & regional digital strategy

Outstanding self-organizational skills able to handle strategic projects independently

Show entrepreneurial spirit and have a mindset to get things done

Creative problem-solving skills and great attention to detail

Very good business acumen, entrepreneurial mindset, results driven person, self-motivating and hands-on approach

Excellent persuasive communication, strategic and change management skills, presentation and relationship skills, in order to drive transformational projects at a regional scale and influence local executive stakeholders

Strong team player, game changer with drive for change & results

International work background, able to manage multiple stakeholders in different countries and contexts

You are open, ambitious with passion for digital trends & experience economy

Highly proficient in both spoken and written English any other eastern European languages is advantage


·Strategic regional position in a highly dynamic international work environment

·Unique opportunity to be part of the digital transformation in a global organization

·Becoming a team member one of the world’s largest adhesives producer and market leader

·Be an integral part of the new freshly established digital team

·Exciting global and regional digital projects, startup partnerships and new business models integration

·Opportunity to drive and guide the digital transformation across our business unit in a rapidly growing region with multiple countries

·Collaboration with brand management and regions/countries, managing agencies, service providers and internal stakeholders

·Attractive salary, yearly and package of additional benefits


Apply online if this sounds like your next challenge. Click on apply and get one step closer to starting your new job at Henkel.

Please note that only shortlisted candidates will be contacted.

JOB ID: 21016286
Contract & Job type: Full Time, Regular
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